Radio Advertising

Exciting News: "Direct Response Radio" is Published!
We are excited to announce the completion of our new book, Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising . You will find our book a no-nonsense, straight-to-the-point guide for using radio ...

Blogs - Apr 09,2008
ebook blogging radio blogs and more.

What Works In Direct Response Radio Advertising?
It's one of the questions we hear most frequently It's also one of the most difficult to answer One reason it's a difficult question to answer is that the list of what works is so long... Get the latest articles at iSnare.com!

Clinton’s new Pennsylvania radio ad
However, the Clinton campaign may have been just as lenient with Obama in broadcasting their criticisms in television and radio advertising. In a conference call an hour ago to talk about their new radio ad, Howard Wolfson, ...

Activation Advertising: Finding The Weak Links
When analyzing activation style advertising campaigns (campaigns where you’re influencing a consumers actions, purchasing, etc), you’ll want to put yourself in the role of the consumer. Consumers act because of three reasons: ...

Langford pulls advertising from local AM radio station
Mayor's office says the decision to cancel the advertisements is a matter of smart spending.

Think like NASCAR
Spending on advertising specialties, or promotional products--items and incentives branded with a company logo or marketing message--was 83% greater than radio advertising, 73% greater than Internet display ads and nearly five times ...

Colorado Media Matters: On KFKA, Independence Institute's Oliver ...
Lite FM is the heavy hitter in radio advertising dollars New York Daily News, NY - WFAN (660 AM) fired Don Imus in April 2007 and saw revenue drop $13 million for the year. Imus' new home, WABC (770 AM), wants an Imus boost in 2008. ...

Spending on Chotchkes Hits Record High
Marketing Daily reports that industry revenues for advertising specialties reached $19.6 billion in 2007, up 5.4% from 2006 and a new record. What is a little crazy is that the spending was 83% greater than radio advertising, ...

Report shows $3.6 million spent on TV ads in court race
The totals don't include amounts spent on radio advertising or other campaign costs. Mike McCabe, executive director of the Wisconsin Democracy Campaign, said special interest groups spent at least $4.5 million on the race when ...