Advertising

Web Advertising Spending Has Weakened--RBC
Ross's summary suggests that the current consensus--overall advertising spending is weakening but online remains strong--is wrong. Key points: Ad agencies are seeing pockets of weakness across some specific advertiser categories ...

Report: Yahoo Close to Search Advertising Deal with Google
In effect, a deal with Google would mean that Yahoo makes more money without really doing anything other than outsourcing their advertising, which, at least provides some numbers to substantiate an argument that it’sa better value for ...

Advertising.com Launches Inventory Management Platform
Nope, it's the new Web-based ad management platform for smaller publishers from AOL's Advertising.com. The service will allow publishers in the Advertising.com display network to block advertisers or ad categories, view activity reports ...

College Presidents Criticize Quantity of Alcohol Advertising ...
More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting that college sports and beer advertising are “a bad mix. ...

Self-Service Solution from Advertising.com
With network approval, PubAccess provides publishers with more control over the inventory they place within the Advertising.com display network by allowing them to block advertisers and categories, pull tags and view activity reports. ...

Truthiness in Advertising
By Becky Ebenkamp Stephen Colbert won a prestigious Peabody award last week. He wasn't comfortable accepting that honor on his own, however, so he unleashed his mighty fan army to rectify the situation. On the April 3 edition of The...

AOL's Advertising.com Makes Its Pitch To Small Publishers With ...
AOL (NYSE: TWX) display ad unit Advertising.com has created PubAccess, a self-serve tool for publishers to join the Ad.com network. The service is aimed at small publishers as a way to manage their display ads. ...

College Presidents Urge Elimination of Alcohol Advertising on NCAA ...
In a letter to NCAA President Myles Brand, the presidents urged the NCAA’s Division I Board of Directors and Executive Committee to formally review its policies on alcohol advertising, which were last examined in 2005. ...

Online Advertising Surfs the Recession Wave
With the exception of the home loan lead generation business, online advertising revenue will grow even faster than expected. Adotas quotes data from ZenithOptimedia that upgrades projected online ad revenue to $67 billion. ...

Advertising: also not dead yet
Not only did the experiments demonstrate a powerful impact from messaging (which we call advertising), but also suggested that far from obviating advertising results, the web could actually extend and strengthen the impact. ...