Advertising Strategy

links for 2008-04-09
(tags: obama advertising strategy 2008). Republican Iraq Vets Seek 17 House Seats - WSJ.com. (tags: races). Where did the tables turn? - Roger Simon - Politico.com. (tags: strategy clinton obama 2008)

Industry Moves: AOL's Lewis Dvorkin Exiting As Head Of News And ...
Dvorkin's exit comes amid a string of recent high-profile departures from AOL, albeit on the ad side: Platform-A President Curt Viebranz was ousted last month; Dave Morgan left in February as EVP-Global Advertising Strategy in February ...

Stop trying to use Pay Per Click for Branding
One of the things we see repeatedly on SEM posting forums and blogs is a sense of almost bemused wonder at how poorly Pay Per Click is received as an advertising method by most traditional companies and agencies (seomoz.org has some ...

Stop-Loss Ad Agency Deserves Credit – Realizes Viral Strategy on ...
Congratulations to Kimberly and Paramount’s/Stop-Loss’s Advertising Agency for realizing that an online viral strategy can pay off if executed correctly! I’ll mention this in my presentation on youth advertising later this week. ...

YouTube: Monetization Opportunities and Challenges
I have been wondering when and how YouTube will incorporate advertising. Here's a good video that provides some information on how YouTube may start monetizing its dominant position in this network.

Exciting News: "Direct Response Radio" is Published!
From media buying to radio ads to strategy and profit maximization, Direct Response Radio is a compilation of what matters and what works in direct response radio advertising and direct response marketing. ...

Why is everything Free* on the Web? *(or at least pretty cheap?)
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in an October 2004 Wired magazine article [1] to describe the niche strategy of certain business such as Amazon.com or Netflix. ...

Four Questions with Nasser Manesh, Frucall CTO
NM: I have to admit I’m not a big fan of advertising on mobile phones. The mobile user experience is very different from the PC – there’s less screen space and the device is constantly with the user, making the nature of mobile ...

Check Reinfeldt and Beware Cameron's Blairite Strategy
I was watching an excellent programme recently on BBC4 on advertising in politics when Tim Bell was shown commenting on the 'Faustian Pact' political ad which Major pulled in 1997 as too tendentious. You may recall this entailed a ...

Digital Nonsense: Five Strategies To Understanding A World Of ...
Spend on Display advertising to drive increased awareness just before and during those key promotional periods. (2) Social Networking 101. Just do it. Get on Facebook. Get on MySpace. Get on Linked-In and use them. ...