Advertising News

Contextual Advertising with td AdMatch
Advertising News, a series of articles from MyAdlets with one of the oldest forms of advertising, Press Releases, from advertising firms. TradeDoubler, the global digital marketing company, today announces the launch of td AdMatch, ...

Advertising.com Launches Inventory Management Platform
Nope, it's the new Web-based ad management platform for smaller publishers from AOL's Advertising.com. The service will allow publishers in the Advertising.com display network to block advertisers or ad categories, view activity reports ...

College Presidents Criticize Quantity of Alcohol Advertising ...
More than 100 college presidents and athletic directors are urging NCAA President Myles Brand to re-examine the presence of alcohol ads on broadcasts of games, suggesting that college sports and beer advertising are “a bad mix. ...

Report: Online Booms as Advertising Overall Slumps
ADOTAS – Advertising in general in the North America and Europe is on the wane, but smart companies will take advantage of the coming boom in developing ad markets and the long-standing boom in online advertising, ...

ANA, Nine Other Associations File Comments on FTC Behavioral ...
ANA, along with nine other trade associations, has filed comments today on the Federal Trade Commission’s proposed self-regulatory principles for online behavioral advertising.

Govt resumes advertising with Stabroek News
Stabroek News’ Advertising Manager Patricia Cumbermack said GINA Media Coordinator Karen Persaud telephoned her yesterday morning to make arrangements to start purchasing advertising space in this newspaper once again. ...

Businesses advised to focus on online video advertising
09/04/2008.

Deceptive Mortgage Advertising...
Some of this advertising (and not just on the Internet) is obviously 'deceptive'. At this link you will find a great article about this 'practice' and what one Senator in Washington DC is trying to do about it... for now... collect.

Exciting News: "Direct Response Radio" is Published!
We are excited to announce the completion of our new book, Direct Response Radio: The Way to Greater Profit with Measurable Radio Advertising . You will find our book a no-nonsense, straight-to-the-point guide for using radio ...

Verizon Sues Time Warner Cable Over Advertising
Phone company says TV ads causing immediate and irreparable harm by attacking the quality and reliability of its network, according to the suit. NEW YORK--Telephone service provider Verizon Communications brought its battle for video ...