Advertising Age

Agencies Using Creativity to Save Themselves
WASHINGTON (AdAge.com) -- Traditional ad agencies will have a role in the advertising world for years to come, but their role is going to change, Publicis Groupe CEO Maurice Levy and Dentsu Chairman-CEO Tateo Mataki told the ...

Convention Participants Explore Green Strategies
WASHINGTON (AdAge.com) -- Consumers are increasingly interested in green marketing initiatives, but they are also quite cynical, the International Advertising Association's World Congress was told Tuesday. ...

Tween Stars, and Marketing Tie-Ins, in the Making
NEW YORK (AdAge.com) -- Following on the heels of its recent smash hits Hannah Montana and High School Musical, Disney made its pitch to advertisers at an intimate event Tuesday in New York. Since the network hasn't accepted ...

Family, Friends Most Influential on Shoppers
NEW YORK (Adage.com) – Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to new data from Publicis media network ZenithOptimedia.

Moscow Seeks Bids for Billboard Contract
WASHINGTON (AdAge.com) -- The Moscow government is seeking bids from companies that would be willing to install automatic toilets and provide bicycles to the city in exchange for the right to manage outdoor ads outside the historical ...

Fallout Continues in Penn Fiasco
NEW YORK (AdAge.com) -- Observers weighed in with their own crisis-management advice while press leaks made matters worse for Burson CEO Mark Penn, who had moonlighted as chief advisor to Sen. Hillary Clinton's presidential campaign. ...

Bon Appetit Raises Ads to New Place of Honor
NEW YORK (AdAge.com) -- In the May issue of Bon Appetit, Starbucks takes over the business-side masthead, asking the roll call of the magazine's executives, What do you like best with your Starbucks coffee at home?

Nielsen Making Inroads With Anytime Anywhere Measurement
Stelter cites data first reported by Advertising Age, headlined March Madness Gets Huge Bounce From New Ratings Measurement (I’m not sure if registration is required or not, just warning you). I’m sorry I missed it, especially as I ...

Have an Ad-based Model? - Cozy Up with the Digital Family Tree
I just came across an awesome resource -- it's Advertising Age's Digital Family Tree. If you need to understand who the big players are in the media stratosphere, how they compare, who they own, what they eat for breakfast, ...

Bon Appetit finds more ad real estate to sell
The current (May) issue of Bon Appetit magazine has turned over its business side masthead as an advertising promotion, according to an article in Advertising Age. We wouldn't have thought there was much real estate left in magazines ...