Radio Advertising

Street Bloggers Go world wide - Apr 10,2008
Street Bloggers Radio and Photo Blogs go world wide, Expanding start up begins in the USA with 2 Bloggers needed in each state, Canadian , UK and Coming Soon Iraq bloggers. The largest live blogging platform ever created.

Blogs to Ebooks - Apr 09,2008
Did you know your blog can be formatted and published into an E book or even printed.

Lite FM is the heavy hitter in radio advertising dollars
WLTW (106.7 FM), WINS (1010 AM) and WHTZ (100.3 FM) scored big in ad revenue as well as Arbitron numbers, according to newly released 2007 figures from the BIA Financial Network.

Work Creatively With Radio Stations and Other Advertising Outlets
The first step was to get the radio station to agree to plug the concert. That was fairly easy to do since he paid for that portion of it. However he wanted the radio station to go above and beyond just the normal advertising package ...

McClintock Releases New Radio Ad: "Ose is a Liberal"
Tom McClintock launched a new radio advertising campaign this week with a spot entitled Ose is a Liberal. The radio campaign highlights the clear distinction between the conservative McClintock, and the millionaire liberal Doug Ose. ...

Advertising: Print Magazines Vs Web
Allocating advertising dollars is not an easy decision, more so now, in the fact that distribution and media channels have become fragmented. There’s like fifty bazillion places to advertise on the internet while radio advertising is ...

Make Money from Radio Station Podcasting
Brian Steel is the CEO of VoloMedia, a company that delivers advertising, metrics and reporting solutions for downloadable video and audio. Radio stations, of course, have a big investment in downloadable content in the form of podcasts ...

RAB Names Potter VP/Interactive Revenue Development
The Radio Advertising Bureau (RAB) names John Potter to VP/Interactive Revenue Development. In this newly-created position, Potter's primary focus will be the development of informational and training resources that assist radio ...

Dental marketing requires long-term thinking
Radio advertising provides a good example. Radio is a frequency medium, which means it works best when your ad makes repeated impressions on the same listener. It can be expensive to make multiple impressions on a listener, ...

Look over your shoulder and you'll see TV ad revenues
Just a few years ago - in a previous guise - I remember writing about how online revenues were on the verge of eclipsing outdoor, and then radio advertising spend. Even then, many old school were sceptical. ...