Online Advertising

Online Advertising Site Content on the Move
Perhaps the most interesting trend in the world of online advertising is the rise of the integrated sale. What that means is that the world of digital ads is increasingly...

Irish Motor Industry Advertising Trends: Online vs Traditional Media
In our second guest blogger spot, Emma Toner, Publicity Manager with Gowan Distributors, tells us why the Irish Motor Industry in general, and Peugeot in particular, are increasingly favouring online advertising channels over more ...

More Online Spending Means More Online Conversions
This is good news-- more online spending correlates with more conversions. I wonder what innovations we will see in online advertising with this economic contraction. I'm hearing comparison shopping, coupons, and deals. ...

Online Advertising Handbook Review
Online advertising is one of the most common internet marketing method used. Online advertising comes in so many forms though from pay per click ads to multimedia ads such as online games and videos. With all the options available ...

UK online ad spend to overtake TV
Britain has the most developed online advertising market in the world which the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Centre said was worth 2.8 billion pounds ($5.6 ...

UK: Value of Internet advertising to topple TV
Faster broadband and the proliferation of laptop ownership are fuelling the growth of online advertising in the UK, according to a recent IAB report.

Assistant Traffic Manager- Online Advertising (West)
Managing online inventory, uploading online advertising creative, campaign tracking and reporting. ...

Advertising to Online Advertising
Advertising has been around for almost 300 years here in America. The first recorded newspaper advertisement came out in 1704 seeking a buyer for an Oyster Bay, Long Island estate.

UK Online Advertising Up 38% to £2.8B - IAB 2008
New figures from the IAB show yet again that the online advertising model is no flash in the pan…. Banners, skyscrapers and rich media saw a staggering 45% growth showing agencies and advertisers are obviously seeing the benefit from a ...

The Offline Impact of Online Advertising
I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on ...