Advertising Campaigns

New Ad Campaign Urges Presidential Candidates to Hold China ...
The ad campaign - “China Cheats. Pennsylvania Loses.” - urges the presidential candidates to hold China accountable for its unfair international trade practices that result in Pennsylvania job losses. The campaign will run through the ...

Etology Focuses on Global Ad Campaigns
ADOTAS – As online advertising grows worldwide, some companies are capitalizing on the trend and moving more of their business overseas. Interactive advertising network Etology today announced that it is capitalizing on Google AdSense ...

Etology Focuses on Global Ad Campaigns
Interactive advertising network Etology today announced that it is capitalizing on Google AdSense and AdBrites’ declining revenues to take over major foreign online ad marketing shares.

Facebook Ad Click-Through Rates Are Really Pitiful
I’m no online advertising expert–it’s not really our thing–but I’ve run a bunch of Google AdWords and other contextual advertising campaigns. We regularly get click-through rates of 3%, and I gather that’s nothing special. ...

Despite severe budget problems, Maricopa County pouring money into ...
In February they launched another advertising campaign about bad air. They are taking out ads on KFYI for their Maricopa County Clean Air campaign ads, and sponsoring traffic reports. The campaign is called Running out of Air, ...

Tesco launches mobile ads on portal
Tesco Mobile, the UK MVNO hosted by O2, has said that trial mobile advertising campaigns on its WAP portal generated click through rates to mini campaign WAP sites of between three and seven per cent. These results have been enough to ...

02.04.2008 18:35 - Bill about ban for tobacco advertising ...
It is suggested that ban for tobacco advertising should come into effect on July 1, 2008. An exception is likely to be tobacco sale outlets. Moreover, free distribution of tobacco products as part of advertising campaigns, promo actions ...

Victoria Beckham acts like a baby for another Marc Jacobs spring ...
Victoria Beckham appeared in a lot of advertising campaigns for Marc Jacobs’ spring 2008 ad campaign, first her legs appeared out of a shopping bag, then she was a mannequin stepping out of the shopping bag, then slipped on feathered ...

Guy Fieri for Fridays
I am doing a group project on the use of Food Network personalities in the advertising campaigns for chain restaurants (think Guy Fieri for Food Network and Rachael Ray for Dunkin Donuts). How effective do you think this is? ...

Video Advertising: A Performance Medium by Any Measure
Campaign execution: create creative creatives. Advertiser-generated content represents the ultimate branding solution, wiping out the line between advertising and programming. Consumers love it, and advertisers who leverage the ...