Advertising Association

Speed is the new big — and other ad talk
The International Advertising Association (IAA) is holding its World Congress in Washington DC this week, when hundreds of advertising and media executives descend on the nation’s capital to talk about social communities, ...

Digital Engagement Top of Mind at IAA World Congress
WASHINGTON (AdAge.com) -- The International Advertising Association's 41st annual World Congress is themed What's Coming Next. The consensus among executives gathered here is that more focus will be placed on using digital creative to ...

Could Actors Strike Destroy Hollywood?
... already in — and the future on the broadcast side,” said Jeff Zucker, president and chief executive officer of NBC Universal, during a speech in front of the International Advertising Association’s World Congress in Washington. ...

Net is playground for parents as well as children
The research, carried out in a dozen countries by the European Interactive Advertising Association (EIAA), reinforces the view that people with children stay at home more than other adults, but also shows that for parents the internet ...

IAA Opening Day Plagued by Visa Woes
WASHINGTON (AdAge.com) -- Visa woes dampened the opening of the International Advertising Association's 41st World Congress today, as nearly a quarter of attendees were prevented from coming.

Zucker Warns Actors Strike Could Be 'Devastating'
WASHINGTON (AdAge.com) --- NBC Universal President-CEO Jeff Zucker delivered a dire warning today at the International Advertising Association's 41st annual World Congress in Washington about the potential impact of an actors strike, ...

Ontario coach wins Dodge Caravan Kids contest
“We are extremely happy for Sean,” said Bill Johnston, Ontario Dealer Advertising Association President. “Chrysler Jeep Dodge retailers of Ontario are proud supporters of minor hockey through the Dodge Caravan Kids program. ...

European Parents Spending More Time Online
The European Interactive Advertising Association says that adults who live with children are more engaged online that those who don't, according to its new Digital Families Report. The report found that 73 percent of people living ...

Roska Direct Buys Mueller & Wister, A Mobile and Interactive ...
Roska Direct Advertising announced its acquisition of leading e-business agency, Mueller & Wister, bringing a new level of interactive capability to Roska's new and existing clients.

The Wisdom of Kyle Broflovski
... not as rosy as they could otherwise be on the online monetization front. The downloadable media community is experiencing a piece-part of a larger phenomenon, that revenues for advertising with online media progresses slowly. (more…)