Media Marketing

Should Social Media Marketing Campaigns Even Be Measured?
I read a post from Jake over at 10e20 blog recently with a promising title, “Social Media Marketing is NOT a Direct Response Channel.” I could not agree more. Jake’s point that you should not expect social media to compete with your ...

Personal Branding Online 101: Buy Your Own Name As A Domain Name
An example of when not purchasing your domain name is the recent case of Shel Israel, author and social media consultant. Shel is one of the contributors at FastCompany.tv. He would not position himself as being an expert in video or ...

Is blogging hazardous to your health?
There's major blog brands like TechCrunch, Read/Write Web, Gawker Media, b5media, Marketing Pilgrim and, then, there's the rest of us. (By the way, before I go on, consider this post an addendum to Friday's having nothing to say post. ...

Do You Blog Your Google AdWords? You Should.
Let’s say I want to be discovered as a new media marketing or social media marketing expert in the Nashville area (which would be nice but I personally don’t want to be too geographically fixed so I wouldn’t necessarily use these ...

Comment on Social Media Marketing is NOT a Direct Response Channel
Very on point. Couldn't agree more.

Bank Of Ireland Workshop: Starting And Growing Your Business, 15 ...
I’ll be speaking on the subject of ‘Marketing On A Shoestring Budget’ so that you attract more clients and more profit. The event is free to attend - though you need to register to book your place by contacting ...

Social media marketing tactics & resources
With the sheer volume of information sources both online and offline on the topic of social media, it can be difficult for marketers to separate the signal from the noise. Here's an article that serves as a great navigator.

Sphinn & The Hidden Value of Social News Bookmarking Immersion
“Selling CEOs on Search Engine Marketing” was promoted quickly with the bookmark “Use Eye Tracking To Convince Dubious Clients.” “Social Media Marketing Tactics & Resources” was a Sphinn success as “Luminaries Reveal Social Media ...

the Value of Social Media Marketing Part II
In honor of my 200th Sphinn Submission - I give you the second part of the series looking into the business implications of Social Media Marketing — This time we’re talking to the experts who will guide us through the murky waters ...

Secrets of Social Media Marketing Draft
His new book-to-be, Secrets of Social Media Marketing, has draft chapters available and Paul wants your feedback. I haven't looked yet, and being absurdly busy I won't in the next 5-6 days although I'm looking forward to it, ...