Marketing Communications

What makes a beer worth drinking?
Well…the flavor of course! But how do you even try a beer you haven’t tasted before? Recommendations from friends and bartenders, magazines and ADVERTISING. Case in point, Stella Artois, a Belgian beer with a long history. ...

What's On Your Clients' Minds
For the second year in a row, the number one response was integrated marketing communications. Here's how CMOs and other senior marketers see their challenges: 1. Integrated marketing communications 2. Marketing accountability 3. ...

Lost No Longer: Your Guide to Navigate Global Pharma Marketing ...
If you're a global pharma marketing director or product communications manager, how do you keep all the regulatory do's and don't's straight, from Japan to Germany? What if somebody collected it all and published one simple guidebook? ...

Marketing & Communications Manager
Job Title: Marketing & Communications Manager Division: BBC People (Training & Development)Base: LondonGrade: 9 Salary: £35k - £40kJOB PURPOSEAccountable to the Head of Operations, Schemes & Communications for providing an effective and ...

The Mark Penn uproar shows why Burson-Marsteller needs a PR pro at ...
Mark Penn says he was wrong to meet the US Ambassador from Colombia, a country that was paying his firm, Burson-Marsteller, $300K for its services. Colombia expressed righteous indignation and pulled the account. Penn has it twisted. ...

Product Manager - Stockstream
Company: Stockgroup.

Newsletter or Blog?
Each can and should be used for distinct purposes to enhance marketing communications and by using both you can hone in on 2 distinct audiences with distinct marketing messages and increase effectiveness of each. ...

Internet Marketing Gorillas, LLC Acquires Exclusive Ojeez ...
This customizable Social Network Marketing System includes the following: web video conferencing, profiles, RSS, email communications, network forums, blogs, audio and video uploading. This model crafts a never before combined business ...

Walking the Razors Edge
You’ll notice that I haven’t used the word “marketer” yet. That’s because these dangers exist whether you work on internal or external communication efforts. Arguably, marketing holds the most visible if not more dangerous examples of ...

How a Blog is Born
In other words, the idea was to express marketing, communications and participation as one. That is the conversation part. Agent stands for (Lat.) effective, expressive - it's an action verb. It's a matter of language: I am talking ...