Marketing Blog

Multi-author blogging as a referral tool
Creating a blog and then recruiting a group of authors who have strong strategic referral partner potential is a killer local marketing idea. Every time I mention this tip in small business workshops the light bulb goes on for one or ...

Sphinn & The Hidden Value of Social News Bookmarking Immersion
Since it’s debut last year, many of us have invested countless hours in Sphinn, SearchEngineLand’s “social news” community site for search marketing professionals. When the SEL team first released Sphinn in beta, I clearly remember ...

Vertical Response spring marketing conference
Email marketing service provider Vertical Response is holding their spring marketing conference on April 23rd at the Hotel Nikko. The conference features a full slate of speakers and panels on helping your build a bigger and better ...

I’m just dying to blog about this
“I haven’t died yet,” said Michael Arrington, the founder and co-editor of TechCrunch, a popular technology blog. The site has brought in millions in advertising revenue, but there has been a hefty cost. Mr. Arrington says he has gained ...

The Casino Affiliate Program Image Problem
I was reading MarketingVOX today, and found an affiliate marketing ad in there to be a bit curious. The ad was for ReferBack, billed as the “The Online Gambling Affiliate Program of Choice” on their site. ...

10 Fundamental Elements in Choosing an SEO Provider
Online marketing partners should be chosen with the same practical business principles used to choose more traditional business partners, with the added elements of technical expertise and [...]

Watch the Alligators: Association Marketing Legal Reminders
UBIT: In the April Associations Now piece titled “Lessons from new CAE’s”, Mary Moon Allison, CAE, from the American Nurses Credentialing Center shared that she learned when marketing her affinity programs (like list rentals, ...

April 15th - Do a Tax Relief Mailing!
Why not give some relief to your customers with a tax relief sale in an email marketing campaign? Might be a nice thing for them, especially if they had to pay Uncle Sam. Here are some fun Subject Line Ideas: ...

How Effective Is Your Small Business Marketing?
How well does your small business marketing work? Use this marketing checklist marketing to help prospects become clients and customers today. - Charlie Proven Small Business Marketing.

Step into the Spotlight - Book Review
and TThe 22 Immutable Laws of Marketing ). She takes Ries's advice for marketers and turns it into tips for self-improvement by self-promotion. Then there's Ries's quote itself, which glimmers with irony. He says, Read this book to ...