Advertising Com

AMP!: Is Yahoo! Breaking Up the Advertising Atom?
Though pay-per-click text ads remain Google's (and thus the online ad industry's) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! is currently top dog. ...

The Offline Benefits of Online Advertising
The offline effects of online advertising has been a curious issue in the search engine marketing industry over the years. But according to published reports, new study conducted by comScore is shedding more light on the issue. ...

Yahoo Unveils Details of New AMP Advertising Platform
In the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform, designed to streamline and automate online advertising across a variety of target markets, publishers and ad ...

A Difference in Sport Advertising
One thing that really struck me was the difference in advertising — team jerseys in the NHL, the complete strip even, lacks any advertising whatsoever. The lack in this area is transferred to other areas where there’s next to no ...

The Catch-22 of contextual advertising
Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content ...

What works and what doesn’t in online advertising + key benchmarks
MarketingSherpa’s Advertising and Benchmark Guide was born out of a belief that online adverting at present is misunderstood, and as result, underutilized. ...

Saligia Advertising International - The Prologue.
... here as being very rough, and as you will see it is a work of fiction. I’ll repeat that; it is a work of fiction. I’ma bit nervous about this one, but here we go anyway. This is the prologue to “Saligia Advertising International”. ...

Yahoo Developing AMP Advertising Platform for Publishers
The NYT has early details of Yahoo’s new online advertising platform designed to allow publishers to sell demographically targeted ads on their own sites and Yahoo’s content network. The new system is being dubbed AMP. ...

Atanas Entchev: Un-advertising for Mapping Site
Also on the website of the New Jersey War Memorial: We strongly advise our patrons NOT to use MapQuest for directions to our venue. The directions provided by MapQuest are incorrect. ...

Advertising Posts: Fred Wilson, Andrew Chen
Two great advertising posts in the last couple of days from: Fred Wilson & Lots of people read both of these blogs, so I am not really doing a lot of unearthing here, but definitely voting for these insights and saving them for myself ...