Advertising Age

Advertisers Favor Studying Effects to Improve Online ROI
NEW YORK (AdAge.com) -- Marketers should be looking at more-qualitative tests of their online advertisements if they want to improve their online return on investment, according to an online advertising report out today from ...

Zucker Warns Actors Strike Could Be 'Devastating'
WASHINGTON (AdAge.com) --- NBC Universal President-CEO Jeff Zucker delivered a dire warning today at the International Advertising Association's 41st annual World Congress in Washington about the potential impact of an actors strike, ...

Chrysler Ups Digital Spending as Journey Rolls Out
DETROIT (AdAge.com) -- Chrysler today said it will spend 29% in interactive media to launch a new model, the 2009 Dodge Journey crossover, a figure that represents Dodge's biggest digital outlay ever in terms of total dollars and ...

IAA Opening Day Plagued by Visa Woes
WASHINGTON (AdAge.com) -- Visa woes dampened the opening of the International Advertising Association's 41st World Congress today, as nearly a quarter of attendees were prevented from coming.

British Airways Chooses Taxi, Horizon for Spinoff
NEW YORK (AdAge.com) -- British Airways has awarded marketing duties for its new premium trans-Atlantic airline, OpenSkies, to a pair of independent agencies -- Taxi, New York, and Horizon Media -- after a review, executives close to ...

Nielsen to Buy IAG Research for $225 Million
NEW YORK (AdAge.com) -- If Nielsen can't measure its way to continued dominance of an ever-shifting advertising world, perhaps it can buy its way into it. The media-measurement company today said it had agreed to purchase IAG Research, ...

Executive Session With Rance Crain: Allen Rosenshine
Widely hailed as one of the 100 most influential people of the 20th-century advertising business, Mr. Rosenshine was recently inducted into the Advertising Hall of Fame. In the 1986, he was the driving force behind the merger of three ...

Y&R Loses Almost 40-Year Hold on Dr Pepper
NEW YORK (AdAge.com) -- After nearly four decades, Y&R has lost the Dr Pepper account. The brand said it has handed its creative account to Interpublic Group of Cos.' Deutsch Los Angeles. Y&R, San Francisco, will remain the agency of ...

People en Espanol's Hernandez Departs for Telemundo
NEW YORK (AdAge.com) -- Jacqueline Hernandez, publisher of People en Espanol, is moving to NBC Universal-owned Telemundo Communications Group as chief operating officer, a new post. She will be responsible for both Telemundo, the No. ...

Census' New Theme: 'It's in Our Hands'
WASHINGTON (AdAge.com) -- The US Census Bureau is unveiling the first creative for its 2010 ad campaign and a new theme, It's in our hands. The theme is displayed in the first work from Interpublic Group of Cos. ...