Creative Marketing

Ideas from Springwise
Food & beverage / Marketing & advertising We've written about product life stories before -- identifiers that link a commodity to its (agricultural) origin. Unlike our previous spottings, the latest example isn't fair-trade or organic. ...

Marketing Pain Part 1
I've been waiting for Chuck McKay to finish his series on Marketing Pain that he began a month ago, so I could share them with you. He has written 3 posts on the subject, I'll re-post them here, 1 at a time this week: ...

Basic Training for Salespeople
I always say, if things need improving, then go back to the basics. If things are going great, then don't forget the basics. RainToday has this article on their website about the basic traits of a professional salesperson. ...

Customer Service
Do you go through the motions, skimming the surface of your customer service potential? Or are you digging deeper. I'm sure the 80/20 rule applies here. Read this article from RainToday on how to be one of the top 20%: ...

In Self-Promotion Packaging is King, not Originality
Copyright 2008 Aliyah Marr. Aliyah Marr is a business development mentor and branding coach. She helps clients “envision” their future, their business’ or their lives in a unique blend of creative marketing, branding, and strategy. ...

Should we add messaging to the creative brief
Marketing is about messaging. It’s about figuring out the message, and then getting it to the people who are most likely to act favorably on that message. Nothing new about that. Our creative briefs contain all the necessary elements ...

Creative Optimization
... or irresistible subject lines? Does it encourage the recipient to open, read, and click through? Email creative is like marketing itself: equally art and science. Create an analytical framework, and the creativity will flow.

100+ Marketing Ideas
Maintain a consultant card file for finding designers, writers, and other marketing professionals. Hire a marketing consultant to brainstorm with. * Take a creative journey to another progressive city or county to observe and learn from ...

Since I am no longer working at an actual job, I am taking ...
So, I have been spending a lot of time in the “blogosphere” making contacts and trying to learn about marketing and networking. Yes, I hope to make a profit, but more than that, I want to reach as many people as possible. ...

Viral Video Marketing
But, the days of posting a creative video on YouTube and getting millions of views are long, long gone. Before spending a big chunk of your marketing budget on a killer viral video campaign, read this insider's article The Secret ...