American Advertising

5327: What Can Brown Do For You?
Philadelphia’s advertising agencies have struggled to bring more diversity to their ranks -- and no one feels it more acutely than the agency head who has fought for greater representation. David Brown, who owns Brown Partners in ...

Political Contextual Advertising
Years ago when the fears of Indian outsourcing was at its peak and people in the US were terrified of job losses, a company put up a Web site in defense of the American workers. When the company decided to monetize the site via Adsense, ...

Advertising is power
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Mexico Reclaims American Southwest in Vodka Ad, Absolut Apologizes
Eduardo Caccia, vice president of the Mindcode advertising agency in Mexico City, said: “This advertising basically taps into a very painful episode of Mexico’s history, so the cultural code for understanding that [for Mexicans] is ‘We ...

Marketing Pain Part 1
They just spent $2000 on an ad which runs in American Idol on the local Fox affiliate. John's Vaccuum ad states, “We’re an end-to-end solution for the wholesale purchase, shipping, warehousing, display, retail advertising, and financing ...

Ask Mr. D - On Search Engine Tactics
Do you have an advertising or marketing question you’d like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D’s website at: http://www.freeadsgalore.com To visit Mr. D’s latest project Goto: ...

Illegal immigrants find welcome mat
SAN FRANCISCO — The city of San Francisco has started an advertising push with a very specific target market: illegal immigrants. And while the advertisements will come in a bundle of languages — English, Spanish, Chinese, Russian, ...

Sweden, To Mexico: Buy Vodka!
It re-imagines the US-Mexico border lying where it was before the Mexican-American war of 1848 and was created by a Mexico City-based advertising firm in what appears to be an attempt to capitalize on Mexican nationalism and hurt pride ...

What boomers need to know about prescription drugs: Direct-to ...
The American Medical Association has called for a moratorium on the advertising of newly approved drugs and guidelines for pharmaceutical companies to follow when preparing direct-to consumer advertising. ...

Water: What’s Tappening?
American bottled water companies spent about $58 million advertising bottled water in 2005. Compare that to the $1.5 billion beer makers spend annually to promote that other urinary accelerator. According to Dr. Michael Mascha, ...