Advertising Trends

The digital Economy
Social network advertising would reach 2.2 billion USD by 2010 E-Commerce Fastest growing segments: Video games, consoles and accessories Sport and fitness Consumer electronics Event tickets Jewellery and Watches ...

Uplifting Guerrilla Ads - Second Yellow Safety Line for Wonderbra ...
(TrendHunter.com) Wonderbra's clever print ad plays on the yellow safety line at above ground MRT stations. This yellow line tells people how far from the track they can stand and be safe. A second yellow line is used to show, ...

Trends: neither heads nor tails
All other things being equal, for example, I’ve found that frequency beats size in print advertising. If you have the choice of placing 20 half-page ads vs. 10 full-page ads… take the 20 smaller ones. Why? The stopping power of an ad ...

The mobile web: Why the future really is on the small screen
Japan’s present is the rest of the world’s future – and we will see the same trends emerge here and elsewhere. The mobile phone is poised to be a key medium on which publishers will deliver content and on which advertisers will reach ...

Google To Sell SEM Company Performics - Looking at Opportunities ...
Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. ...

Newspapers With Moles - Guerrilla Skin Cancer Ads
(TrendHunter.com) Down under, they've found an innovative way to raise awareness for skin cancer, as melanoma is quite a frequent cancer in countries as sunny as Australia. The Campaign Palace created special newspaper ads that featured ...

Local Mobile Marketing is the Future
As you probably know, Japan tends to start all trends technical and this is no exception. At this point, an overwhelming majority of Japanese (about 70%) access the internet through their mobile phones, rather than a regular computer. ...

Trend: Localized Branding in China
Recent Olympic-themed advertising from Adidas featuring Chinese basketball star Sui Feifei. Already, the Olympics are highlighting new enthusiasm for the nation’s fashion heritage. Last year, a group of more than 100 scholars petitioned ...

GOAFEST SHOULD AIM TO BE BIGGER THAN CANNES
The kind of advertising we develop is a technology, and not mere advertising. You have Facebook for example. I was asking around here and everybody seems to be on Facebook. These kind of trends in culture bind a lot of people together. ...

Trends for the Best in Marketing Website Detailed in New Report ...
Updated Web Marketing Association' Internet Standards Assessment Report Includes Historical Data Derived from a Decade of Hosting Internet Award Competition, WebAwards, and Provides Best Practices for Marketing Web Design. ...