Direct Mail Marketing

Charities face new direct mail efficiency pressures
Charities across the UK are to face the challenge of making their direct mail marketing campaigns as well-targeted and cost-efficient as possible as the Royal Mail announces possible changes to the existing freepost ...

Direct mail offers highest return rates, expert explains
Direct mail offers the best return on investment (ROI) rates of any marketing medium, particularly when driven by high levels of data quality, it has been argued.

Flexibility of direct mail the key to its popularity
Direct mail is still seen as being a highly effective means of marketing by industry professionals, due largely to its ability to adapt to changes in client patterns, it has been claimed.

Direct mail spending affected by improved efficiency
Businesses are likely to spend slightly less on direct mail initiatives over the coming year than they did in 2007, new research has concluded.

Improved data hygiene key to direct mail efficiency
Rising postage costs and falling response rates are putting further pressure on marketers to invest in up-to-date data quality technologies to support their direct mail campaigns.

Expert points out "seven deadly sins" of direct mail
Direct mail can only realise its true potential so long as marketers recognise the importance of driving their initiatives forward with accurate and up-to-date data, one expert has explained.

Businesses damaged by inaccurate direct mail
Inaccurate direct mail initiatives can not only cost businesses money in the short-term but can also affect their reputation among customers and clients, experts have warned.

Study shows consumers appreciate accurate direct mail
A new study has once again served to highlight the potential benefits of well-targeted direct mail campaigns.

Direct mail businesses could benefit from postal industry changes
A number of businesses have called on the postal industry regulator, Postcomm, to make the sector even more competitive by scrapping the VAT exemption enjoyed by the Royal Mail.

Paul Williams: Launch Events: If You Build It, Will They Come?
As long as they have found the way to communicate these to you in a way that you're receptive to, (personalized direct mail, visible signage along your commute path, etc) they'll probably get your attention. ...