Brand Marketing

Brand Marketing and Social Media
Brand marketers, including movie studios, apparently love those “viral” applications to help drive ticket sales. We will have more to say about this topic soon, including at the FTC. At yesterday’s Social Media Business School “class,” ...

Build your brand: Letting someone go
Every single thing your organization does or doesn't do impacts your brand. But, the more emotionally charged the moment/event -- the greater potential it has to color the brand. The more talkable the moment -- the great potential it ...

Don't Overvalue Craigslist
Henry Blodget, the infamous dot.com hypester, is at it again, this time proclaiming that Craigslist might be worth $5 billion. Blodget, who ran afoul of the SEC during the dot.com boom, busts out another lofty prediction that is a tad ...

Domain Bidding on Trial
A federal appeals court is considering whether or not Google's policy of allowing competitors to bid on trademarked names is a violation of trademark law. This could go either way, and whichever way it goes now would likely result in an ...

Crisis Communications Training for Law Firms
One of the programmes I am teaching at the moment has an extraordinary groups of entrepreneurs as participants - one in particular is Rich Klein who is a PR expert for law firms. He recently gave a special workshop for the course ...

Dear Liquor Company
By utilizing ED Club Bulletin and the Annual Gentlemen’s Club Owners Expo as an advertising, marketing and promotions partner, liquor brands will have a very successful and experienced team to promote the brand to club owners. ...

Virtual Worlds: so young and tender
Virtual Worlds 2008, taking place Thursday and Friday April 3-4 in New York City, discusses kids worlds, entreprise applications, brand marketing, platforms etc. Not that I have anything against this variety of themes, it only means the ...

Whose Brand are You Building?
Some of the tools I am using to build my brand also have a level of monetization tied into them that add to the many streams of online income that I dearly love. This is taking online marketing to a level that many ignore and others do ...

A Different Kind of Media Brand
As the mediums that carry marketing evolve so must the function of marketing. I many want to believe we are in the “half pregnant” stage at the moment. It is coming but perhaps we aren’t all the way there. ...

Brand Marketing Online
Internet online marketing brand name just choose short, unique, it can be easy to be spell and familiar to everyone. Even more important is online branding, In any brand identity online should be have prospects of your brands instead by ...