Print Advertising

AT&T Wants To Turn Your Cell Phone Into A Coupon Reader
It's also key to Google's hope to get into the print-advertising market. Google talked up just such a system at a recent NY Advertising Club Meetup: print ads placed by Google would have a barcode that can be read by a camera phone. ...

Who Says Print is Dead? Local Blog Finds Success Offline
According to the case study, The Flying Pickle had been able to find a major local audience and boost advertising revenue by organizing its best posts each week into a print edition that it delivered via post directly to the homes of ...

Anti-American Advertising - Sunnex Jeans (GALLERY)
(TrendHunter.com) Not made in America. Thankfully. That is the slogan of the Mumbai jeans brand, Sunnex Jeans. The slogan is accompanied with powerful statements in the print ads, such as: America is the police of the world. ...

AdSavvy - A Site About Advertising
One aspect of business marketing is obviously advertising. AdSavvy is a new site that covers the effectiveness (or lack thereof) of specific ads. There’sa fair bit of focus on TV advertising, though print ads are discussed as well. ...

Good News About Newspapers
According to new data released by the Newspaper Association of America, total print advertising revenue in 2007 plunged 9.4% to $42 billion compared to 2006 — the most severe percent decline since the association started measuring ...

Link-O-Rama
US newspapers suffered their worst drop in print advertising sales since industry record-keeping began 57 years ago, hammered by the housing-market slump and competition from the Internet. Last month it was reported that the country's ...

The Mormons Tell Their Stories
The new print ad campaign features people who identify themselves and their quest to find God, describing a life challenge that sent them looking for meaning in the divine. I felt so destroyed by my addiction to alcohol and drugs, ...

Getting Dolled Up With Gwen Stefani
A print advertising campaign, shot by Craig McDean, will begin running in September fashion, beauty and lifestyle magazines. Stefani does not appear in the ads, purposely, said Walsh. Harajuku Lovers is part of the world of Gwen ...

AT&T Uses Mobot's Image Recognition For Mobile Marketing
AT&T has quietly agreed to support a marketing service that lets advertisers design mobile phone campaigns that link two-dimensional print ads, billboards and product packaging with interactive digital media. ...

Traditional Print Advertising vs Online Advertising
In fact, with many companies focusing their marketing online, print advertising has the advantage of remaining the “tried and true” method. In addition to including online marketing in your advertising budget, utilize the Internet’s ...