Advertising

Absolut arrogance and the advertising agency behind the reconquista ad
You know what has been heartening the past two days as reaction to the Absolut Reconquista ad continues to pour in? […] Read the rest »

The Ad is dead. Long live advertising.
What we think is that advertising is extremely saturated. There was a time when, if an advertiser really wanted to get a message out, they could ‘roadblock’ all three networks (the only three national networks) and capture a national ...

Basic Concepts on Advertising?
“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to ...

Consumer Awareness and Attitudes about Behavioral Targeting
71 percent of online consumers are aware that their browsing information may be collected by a third party for advertising purposes, but only 40 percent are familiar with the term behavioral targeting. ...

Spotigo adds mobile advertising to WiFi positioning
Spotigo, a European company specializing in WiFi access and WiFi positioning software, has announced this week at the CTIA conference in Las Vegas, the inclusion of a mobile advertising platform into Spotigo's WiFi SmartClient software ...

Misleading advertising
I have a problem with this advertising on a number of levels. Firstly it is political advertising and it is being done with public money, political advertising should be done with political money not public money. ...

InPage Advertising - sink or swim?
The concept of InPage advertising is an interesting one though. On the surface it looks like a good advertising product as it is akin to television ad breaks throughout tv show content. Even though ad agencies and advertisers may go for ...

The Genesis of the Credit Bubble: Advertising, Deception, and $163 ...
The advertising behind the credit bubble has been amazing in its subtlety and deep in misguided financial advice. Let us take for example a current ad that has a woman talking about a Pay Option ARM mortgage. ...

Anti Advertising Manifesto
Advertising is the language of want. It communicates our lack. It plays on our fears and frustrations–the desire for a mate, the fear of death, our hectic and busy schedules. It tells us that a product can increase our chances of ...

Mobile Ad Deals and Announements From CTIA Wireless 2008
Here are a handful of deals and announcements from CTIA Wireless 2008. NBC, Fox have signed a deal with JumpTap to deliver mobile ads when users surf onto NBC and Fox's mobile properties. JumpTap is another white label search provider, ...