Advertising News

Online Brand Advertising News
Source: http://news.google.com Can Clicks Hurt? Mediapost.com, NY - Apr 3, 2008 Brand advertising within social networking and other applications does not have to damage the brand and user experience, but it does require that publishers ...

Take Your Brand Off Road and Exploroz
Exploreoz Exploroz.com is the perfect avenue to get your brand amongst the knowledge leaders and influencers of Australia’s outdoor explorers. As Australia's leading 4WD, touring, camping and adventure recreation site. ...

Jobs go at Google’s advertising unit, DoubleClick
Google is to shed 300 jobs in the US at its online advertising unit, DoubleClick. The job cuts represent about a quarter of its global workforce. As well as job cuts, Google is proposing to sell a DoubleClick unit called Performics ...

Short Notes: Zapak, online ads, Twitterlocal
Meanwhile, in related advertising news, there is a rumour going around that Tribalfusion is up for sale. There are very few independent players left now in the agency market. Considering how almost of all of them got bought out, ...

links for 2008-04-04
Online advertising at Fox Interactive Media, the News Corporation division that controls MySpace, has failed to grow as quickly as expected this year, leaving the unit likely to miss a $1bn revenue target. (tags: myspace murdoch) ...

2008 04-04 MediaBytes: iTunes - Apple - Comcast - Advertising ...
* ITUNES becomes top music retailer. * COMCAST studies targeted TV ads. * QUALCOMM to double MediaFlo coverage. * ADOBE testing online show subscriptions. * MICROSOFT launches several online shows. * MYSPACE officially announces online ...

New platforms & the future of TV? (News round-up)
This move also speaks to the niche startups like wildscreen that are launching with alternative advertising methods in order to lure new users in. With established video networks like Dailymotion and MySpace moving further into the ...

Why Do I Blog?
I hated advertising to my very guts and did not want to distract, interrupt or push onto my readers information that was not immediately valuable and useful to them. How incredible seems this story even to me, when I look back and ...

Hennessey’s Panel and Paint
The news of Tom Hennessey’s foray into self-advertising made the news not just in Darwin and Katherine but across the country. Within hours it had crossed the world and was being picked up on TV, radio and the internet. ...

Better Ways
In 2007, US advertising revenues totaled $149 billion. (This was considered disappointing news, by the way, a sign of stagnant growth.) This is the cost of placing ads only. It does not include the monumental investment advertisers make ...