Advertising Age

Is That 'Boom' the Sound of Your Ads Falling Short?
nearly everyone is trying to crack the boomer market. And why not? There are fortunes to be made. Or lost. And therein lies the rub.

CHEESE, DOCTOR, POLICE — MORE “BORAT,” PLEASEAd…
Advertising Age “Media Guy” columnist Simon Dumenco reports on some of the scenes cut from the final version of Sacha Baron Cohen’s over-the-top, box office mega hit. The scenes - “Cheese,” “Doctor” and “Police” - are all out there on ...

Planning blogs goes mainstream
Jen Patterson, planning director at La Comunidad, started to blog in Advertising Age´s Small Agency Diary, where she writes along with other bunch of ad people. 2. Mariana Hernandez, planning VP at DraftFCB Mexico, recently started to ...

Incredible walking robot ‘Big Dog’
Related posts. You The Man Now, Dog (0); Won’t somebody think of the robots? (1); Why not build your own robot? (1); US Army asks for more killer robots in Iraq (4); The new advertising age - there is no escape! (0)

The Value Menu
Very interesting excerpt of an Advertising Age article found via the Franchise Business Opportunities blog:. The ubiquitous under-a-buck value menu that boosted the fast-food industry is hurting some franchisees. As the economy worsens, ...

43 % Users Join Social Networks For Business Networking!
Another factor would have been the age group ie a large part of the survey audience belonged to an older age group of 25-34 yearswhile only 71 respondents belonged to the 15-24 years’ age group. Also according to me 43% for business ...

More Da Vinci Pieces in Place
and a bit of news on Project Da Vinci's locations (from an Advertising Age article): The global agency will be headquartered in New York, the spokesman said. Other locations domestically include a large Austin office, a San Francisco ...

People wary of advertisers' "interest"
Chris Blanc tips an Ars writeup on a survey of consumer attitudes toward targeted advertising. The results of the survey, conducted for TRUSTe, confirm that advertisers are in a tough spot. [The survey company] randomly selected 1015 ...

April 4, 2008 - Study confirms value of targeted TV ads
Apple claims the GreeNYC logo would lead consumers to associate it with the company's products. NYC & Co. issued a counterclaim, saying the logo is unique to its environmentally friendly message. Advertising Age (4/3) ...

Mobile advertising - risks and benefits
More than half of the same 16 to 34 age range said they would be happy to receive local area information based on their own needs and almost half of those that had experienced mobile advertising said they would be happy to interact ...