Search Marketing

Search Marketing World 2008: Travel Industry & Searchd
Summary - Don't abandon PPC & SEO for social media - use them in a combined online marketing strategy. Experienced professionals should be helping you plan a social media & search strategy. Lastly know where your audience is.... and ...

Search Marketing World 2008: Online PR & Search
Right now search marketing is changing faster than ever before and so is Public Relations The consumer is driving the demand for change people are consuming media differently today broadband has meant that they are consuming richer ...

Search Marketing World 2008: Social Media the New Online Medium
Search Marketing Tested radio, college magazine some web pages By far most effective: viral networking; friends inviting friends 15% of users through search engines (Google) but search terms have not been interesting: nimble ...

Search Marketing World 2008: Blogs & Search
Some Theory on how the search engines view blogs.... Blog posts have inherit level of seriousness ... from a Google patent application Search engines can tell what's a blog and what isn't Comments help keep blog posts fresh ...

Search Marketing World 2008: Chris Sherman Keynote
NHN has 3% share - company out of South Korea (one of the most wired countries in the world); Rumors of the demise of search marketing are greatly exaggerated; North American spending on search marketing saw 30% growth last year ...

Google Selling DoubleClick Performics Search Marketing Division
As a result of our planning, we are formally splitting DoubleClick Performics into two separately-run business units - Affiliate Marketing and Search Marketing. We plan to integrate the Affiliate Marketing business into existing Google ...

Google To Sell Search Marketing Business
It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. ...

Google To Sell Performics Search Marketing Optimization Business
The Search Marketing business due to clear conflicts of interest will be sold off. Google stated in the Google Blog, “It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both ...

Should Your Business Start a Blog?
Learn something from this post? Come and experience Search Engine Guide style teaching in person! Join us for our first ever Small Business Marketing Unleashed Conference in Houston, Texas on April 21st and 22nd.

Search Marketing World 2008
Just back this evening from Search Marketing World 2008, the second year running that the event has been held. Hats off to Martin Murray and all the team at Interactive Return for a really excellent event. Speaking to many delegates ...