Marketing

Internet Marketing Doesn’t Have to be About Money
I’m often criticised for blogging in the Internet Marketing niche when I have yet to prove myself proficient in the skill of making money online. Many newcomers feel that they have to teach people how to make money, in order to make ...

Google LookingTo Kill Affiliate Marketing?
Google had started their version of affiliate marketing some time ago with their CPA ads. Sign up through AdSense and you could use the creatives and get paid on conversions, while advertisers could offer amounts for conversions and ...

Search Marketing World 2008: Online PR & Search
Right now search marketing is changing faster than ever before and so is Public Relations The consumer is driving the demand for change people are consuming media differently today broadband has meant that they are consuming richer ...

Search Marketing World 2008: Travel Industry & Searchd
Summary - Don't abandon PPC & SEO for social media - use them in a combined online marketing strategy. Experienced professionals should be helping you plan a social media & search strategy. Lastly know where your audience is.... and ...

Hospitality Marketing - Using Loyalty Programs to Build Brand ...
Best Western International is THE WORLD’S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to over 4000* independently owned and operated member hotels in 80* countries and territories worldwide. ...

Marketing 101 – From the Beginning
I'm a Senior Marketer here at Portent Interactive and my focus is on developing marketing strategies for our clients. Marketing strategy is a lot of fun! I thought it might be helpful to start a beginning level or 101 series on general ...

It pays to change: here's the proof
A few days ago, we saw some real-world examples of email marketing tests that produced whopping big returns for the marketers involved. I'm often shocked at just how much benefit you can get out of little tweaks to your templates and ...

Search Marketing World 2008: Blogs & Search
Anne_greene_blogs_and_search_pane_2 Anne Greene Allagi Consulting:. Just start writing an online type journal. Her whole website is built on a blogging platform, blog is dynamic, but other pages are static; Building the blog was easy, ...

Fun With Numbers
As reported in Direct magazine (which I’m sure has no vested interest), the Direct Marketing Association released a report which found that, in 2007, US banks and credit institutions spent $13.4 billion on direct marketing advertising, ...

Building an admissions email marketing plan: Part 1 - The Five ...
Make it timely, relevant and personal: One of the benefits of doing email marketing is that it is very easy to customize it to the individual user. A great place to look for inspiration are political emails because these guys get it. ...