Email Marketing

It pays to change: here's the proof
A few days ago, we saw some real-world examples of email marketing tests that produced whopping big returns for the marketers involved. I'm often shocked at just how much benefit you can get out of little tweaks to your templates and ...

Building an admissions email marketing plan: Part 1 - The Five ...
Make it timely, relevant and personal: One of the benefits of doing email marketing is that it is very easy to customize it to the individual user. A great place to look for inspiration are political emails because these guys get it. ...

Why Email Marketing Works So Well
Email marketing can be an excellent way to promote your business, whether online or off. It´s particularly useful for small businesses that have a fairly limited budget, since the cost of email marketing is very low. ...

Email Image blocking
Focus on response rate (click-throughs) & conversions, not opens. With image blocking rapidly becoming the default setting, open rates are unreliable says Gravytrain Limited. Useful Links : Gravytrain Limited, Gravytrain, Email marketing.

8 Steps to Optimize Your Email Marketing - Step 4
Receiving permission from your subscribers is the backbone of successful email-marketing. Once you have capturted an opt-in, it is in your best interest to confirm with a follow up email to ensure your list only contains recipients that ...

Peterson AFB thinks our email marketing is “Wonderful!”
uses our email marketing software to successfully get the word out about a variety of events and activities. Using our targeted, personalized email marketing service, the success (open rates & click-through rates) has exceeded ...

Manage Your Own Email Campaign or Let Somebody Else do it?
I’ma strong believer that after a company learns how to successfully run there on email campaigns, that they should have an on staff email marketing manager to manage their own campaigns. Now, to clarify, I’m not encouraging an in-house ...

What’s Behind a Metric
In one way email marketing is a godsend, it’s hard and cold data, which we can measure and count to our hearts delight. Yet in another way, it’s also too much data. It’s got lots of ins and outs and variances. ...

How NOT to Write a Subject Line
I get a ton of email, as I'm sure you all do. I keep up reading it every day but I don't always get to answer every day. My mission this year is to get better at it. So the other day I was on said mission and I got this email that ...

Email Marketing Formula, The Beginning - Get Your Emails Read
The email messages get deleted for various reasons. Since I now send email marketing messages myself, I try to pay closer attention to emails I receive but don’t read, as well as those I do read. I do this in an attempt to discern what ...