Brand Marketing

Direct IS Brand Marketing
There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation reducing budgets. However, those who have figured out that direct marketing IS brand marketing can rest easier because they're ...

Hospitality Marketing - Using Loyalty Programs to Build Brand ...
Renee Ryan is the vice president of Marketing for Best Western International, where she directs the execution and delivery of brand marketing strategies, including Gold Crown Club International (GCCI) and the Best Western Travel Card, ...

Is it on-brand?
This is a place to discuss all things brand-related; the “Mindshare Marketing” brand, if you will. To discuss an article about sustainable business practices wouldn’t really have been on-brand behavior for the blog. ...

Dow Jones Deal Signed To Help Expand Our Marketing Brand
Not only do these deals have immediate monetary value for our company, more importantly over the longterm they help build our database of users and expand our brands within these business sector.

Five Ways Branding & Marketing is like Blogging…
And branding and marketing as well. You’ve got to relate to the audience. Mistakes that many make with their brand, marketing program and/or their blog:. 1) Try to be all things to all people 2) Try to do it all yourself without ...

The Age of Personal Brand Marketing
... typically for business reasons, I am now in the habit of checking their LinkedIn and Facebook profiles to get a basic understanding of who they are. Whether you like it or not, we are now in the age of personal brand marketing.

Dow Jones Deal Signed To Help Expand Our Marketing Brand
We announced the signing of a deal today with Dow Jones (English here). We have been preparing for it for a few months, and thanks to both Peter in our Beijing office and Amanda, who runs the editors in Beijing, for their help. ...

Around the Net In Brand Marketing: Citigroup, Travelers Union ...
SOURCE. Tags: Marketing, Online-Advertising, Afilliate-Programs, Advertising.

Around the Net In Brand Marketing: St. Ives Puts A New Wrinkle On ...
SOURCE. Tags: Afilliate-Programs, Internet-Marketing, Media, Advertising.

Brandweek Article - Mobile Marketing: Fantasy vs. Reality
Around this time 12 months ago, experts were busy touting mobile marketing as the Next Big Thing. It wasn’t. And not a whole lot is different. Mega brands like Pepsi and Burger King are still toe-dipping in the mobile pool, ...