Advertising Industry

'Think global, act local' new slogan of Indian advertising
The Coca-Cola advertisements are classic examples of the current trend in the Indian branding and advertising industry - think globally, act locally . Industry watchers call it glocalisation - a saleable mix of the global and the local ...

Advertising Models
The advertising industry is developing very fast, from newspaper advertising, magazine, to TV advertising like creative direct TV commercials, to internet advertising. Now internet advertising becomes hotter and hotter. ...

It’s Your Industry; Perhaps It’s Time to Take Some Ownership
Just when you think the direct response industry, or the advertising industry at large, have finally gained some street cred, we get sacked with more FTC complaints against Kevin Trudeau or revelations that Lipitor ads featuring Dr. ...

Is the housing market the final nail in the coffin for newspapers?
This will lead to a positive impact to the real estate advertising Industry as a whole as it emerges from the current decline. But there is no doubt it will take a few years. We know that the ad spend is more complex in the real estate ...

[itvt] Radio - BitTorrent President, Ashwin Navin, on the Company ...
In the interview, Fergason describes the new platform and the kinds of interactive advertising it enables; outlines Maven’s product-development plans; and discusses the Internet TV Advertising Forum, an industry group that Maven and a ...

Online Video Content - some more thoughts
The advertising industry is also facing new challenges. 80% respondents indicate that they fast forward the adverts “most of the time” or “all of the time when they watch recorded program”. Advertising is not any bit more dead than the ...

Consumer Reporting of Adverse Events to FDA
... by the IOM in it’s drug safety report in 2006, but was not adopted by Congress - perhaps due to arguments about first amendment rights, but perhaps due to objections by both the pharmaceutical industry and the advertising industry. ...

Still not in full colour
Surely if the industry is serious about attracting a more diverse workforce it should put its money where its mouth is? The advertising industry does. First-year trainee graduates account for an estimated four per cent of the employee ...

Getting Hooked In The Advertising Industry: Learn From Yanik Silver
The world of advertising seems to be a magnet. It attracts those who dream to be in the advertising industry filled with high compensation, a fun and lax environment, and being acquainted with known personalities. ...

Ashton Kutcher Stars in New Advertising Campaign for Nikon
Digital camera brand taps A-list actor for TV, print and Web ads to bring brand relevance to a broader and more youthful audience.