Mobile Marketing

Mobile Wednesdays
I’ve been meeting with mobile marketing startups for the last 6 years but have always remained hesitant to participate in the space because of the current infrastructure and mobile marketing initiatives. I guess all of the research and ...

Fishbowl Swims into Mobile Marketing
Not long ago mobile marketing was a fish out of water idea in the big world of large scale advertising. Today, mobile marketing has become a big fish in the shrinking pond of effective advertising mechanisms. ...

Analytics for Mobile Marketing
We’ve done a lot of talking about how to implement an analytical approach into your direct marketing strategy . . . but what about mobile marketing? Yesterday, we posted on our Direct Marketing blog about the increasing importance of ...

Nigeria Mobile Marketing:The Uncharted Waters
Mobile marketing is used to describe marketing via the mobile devices and phones. In Nigeria, traditional methods of marketing are still the way to go because they have been tested and trusted over the years even with their declining ...

Mobile Marketing and Mobile Analytics in New York
The agenda for IMC New York has been released. Meet Judah Phillips, Bob Page, Bryan Eisenberg, Phil Kemelor, Jennifer LeClaire, Alan Levy, Ludo Collin, and more! ShareThis.

CTIA Wireless 2008: Mobile Marketing Keynote. Mobile & Ford's success
LoL) gave the keynote speech yesterday at the Marketing - the mobile channel seminar. Team Detroit is a WPP joint venture of JWT, Y&R, Wunderman, Ogilvy and GroupM. One of their big clients is Ford. They have a few different (although ...

What’s Holding Up Mobile Advertising?
”2007 was not ‘the year of mobile marketing’ that it was advertised to be,” says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Advertising: After the Growing Pains. “And 2008 won’t be either.” ...

Jobs @ eZee inc.
eZee’s Mobile Optimization Suite (MOS), which includes our proprietary Prime&trade mobility context and interaction server and Reach&trade mobile campaign management module, delivers the most robust end-to-end mobile marketing ...

Web News Hits - April 2, 2008 - Your Daily Source For Web 2.0 Links
“Each year since about 2000 -- and maybe even before -- has been wrongly touted as the year of mobile marketing. And this year won't be it either, despite the we're-not-kidding-this-time rhetoric being spouted by mobile-marketing ...

Ad Age Agrees: 2008 Not the Year of Mobile
Time (and, of course, that “hallelujah” moment). Some contend that a single, watershed year is unlikely in mobile marketing—the year of mobile is a misnomer. But what do you think it will take for mobile to have “arrived”?