Marketing

Selling Performics Search Marketing
It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. ...

Mobile Wednesdays
I’ve been meeting with mobile marketing startups for the last 6 years but have always remained hesitant to participate in the space because of the current infrastructure and mobile marketing initiatives. I guess all of the research and ...

March ‘08: Best Search/Marketing Posts
Here’s my roundup of the best search/marketing posts during March. If you’re new to SBS, this is a monthly feature. You can find earlier “Best Of”s for each month in the archives. Only rule is that my own posts are not eligible. ...

Copywriting Maven’s Creative Plan Marketing Makeover #1
Embrace your inner “salesman” with a full heart - Good marketing isn’t about screaming hype and hyperbole. At its honorable heart - yes, I said honorable - it’s about increasing the pleasure/alleviating the pain of your prospect with ...

Marketing Thought
“The smartest and richest people in the world have turned off their TV.” - Seth Godin.

Who is Using Social Marketing?
With Social Networks trying to monetize their robust member bases, many marketers are still wondering how to best get involved. A recent eMarketer article shows that spending on social marketing may still be considered experimental. ...

Facing Hard Times? Invest in Marketing Your Small Business!
In a challenging economic market, make your company stand out and be memorable. We talked about before about being remarkable (also think: Seth Godin’s “PURPLE COW”), but the goal is to create the “HUH?” moment in the conversation - it ...

Call Tracking Meets Internet Marketing
Businesses are interested in Internet marketing for many reasons - metrics, measurement, tracking, ROI…the list goes on and on. The real reason search engine marketing works is more than just Return on Investment (ROI). ...

15000 CDs in 18 Months -- No Joke!
Yeah, it's April Fools Day, but this is no joke! This guy has sold 15000 of his CDs in the last month playing on Santa Monica PIer. How? In my opinion, a lot of it has to do with his...

A Marketing Social Network, and Google Now Selling SEO Services ...
On a side note, Did any of you notice a little more focus from us on our Internet Marketing and Social Networking lately? We are behind schedule in our launch of the marketing and business social networking site, but it got a lot closer ...