Global Marketing

Direct marketing 'most effective' channel
A recent Global Marketing Effectiveness Report from the Fournaise Marketing Group found that direct marketing was ranked the most effective marketing channel in 2007, despite only accounting for 35 per cent of global marketing and ...

Umbria Acquired by JD Power
Today, Umbria announced its acquisition by JD Power, a global marketing information firm. This is the third major acquisition in the social media mining/analysis space (BuzzMetrics by Nielson, Cymfony by TNS Media) in a little over 12 ...

Global Mobility
As companies do more and more business across national borders, they need to be able to move their people around quickly and easily. They also need leaders and employees with global experience to... [[ This is a content summary only. ...

Coffin on Cake takes DuFFS into client roster immediately
1 April, 2008 : - - Following the acquisition of the DuFFS brand last week by DuFFS 93 Ltd. Coffin on Cake have been appointed as part of the DuFFS global marketing strategy. The creative led Publicity Agency for lifestyle brands, ...

Mismanaged Global Mobility Programs Increase Risk, Threaten Growth
Survey makes case for global mobility as a strategic business imperative [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

SanDisk Announces Sponsorship of Billboard Latin Music Conference ...
To increase awareness for this and other global marketing efforts, as well as overall mobile phone slot education, SanDisk launched www.wakeupyourphone.com. About the Billboard Latin Music Conference and Awards ...

Show, Don't Tell: the SAP Marketing Community Meeting
Imagine that you are a senior executive at a large enterprise, one with over 2000 people who work in global marketing. What would you do if you wanted to provide them with ideas about online marketing, social media, viral marketing, ...

Director of Marketing
A dynamic Director of Marketing who will work closely with our management team to understand the company’s vision and translate it into a global marketing strategy. You will be in the driver’s seat for marketing communications related ...

Practical professional projects
Dear readers,Thanks to this article, we would like to show you how the Global e-business master is involved in a professional orientation. For the 2007- 2008 training program, students have choosen working on a project among a list of ...

Easports
Facebreaker isn’t the only new property that EA Sports is working on – global marketing VP Todd Sitrin revealed that two new, unannounced intellectual properties are being worked on, in addition to Facebreaker Ea Sports World Last month ...