Direct Marketing

Direct IS Brand Marketing
There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation reducing budgets. However, those who have figured out that direct marketing IS brand marketing can rest easier because they're ...

Direct marketing 'most effective' channel
The Institute of Sales and Marketing Management (ISMM) identified direct marketing as one of the most flexible marketing forms, attributing its endurance to its ability to transform itself across different media. ...

Direct Marketing Booboo
This little humour thing Ive been working on over the last few posts - I received a letter today that just reminded me you do not have to look far for a smile. I received a snail-mail letter extolling the virtues of ……email ! ...

Analytics for Mobile Marketing
We’ve done a lot of talking about how to implement an analytical approach into your direct marketing strategy . . . but what about mobile marketing? Yesterday, we posted on our Direct Marketing blog about the increasing importance of ...

Case Study: John Deere
Successful marketing for the long haul. John Deere plows new territory in direct marketing. John Deere, founded in 1837, has grown from a one-man blacksmith shop into a global corporation that employs nearly 50000 people. ...

Drayton Bird
Others included Philip Kotler, Tom Peters and Theodore Levitt. The late David Ogilvy said he “knows more about direct marketing than anyone in the world.” His book, Commonsense Direct Marketing (1982) is in its fifth edition. Out in [. ...

Michael Roberge, Affiliate Marketing, Direct Response Marketing ...
Learn how to successfully market products and services online using affiliate marketing, viral video marketing, product launches, list building techniques and free advertising methods to promote your web site.

Talbots Opts for Web & Direct over TV & Print
Talbots Inc. will boost its direct marketing and web efforts for and J. Jill brands after dumping TV and national print advertising. To enhance its multichannel marketing efforts the clothing...

What is Political Marketing?
One-to-one selling and direct marketing is a strategy visible in and around election time which is usually implemented by team members and volunteers. Political Marketing represents one of the most dynamic areas of marketing because it ...

Why I’m Suing Google for Early April Tomfoolery
Post from: Direct Online Marketing Blog. Why I’m Suing Google for Early April Tomfoolery. Easter Sunday I had to spend with the mother-in-law. Honestly, it wasn’t or isn’t as stark and foreboding an occasion as I made it sound in that ...