Mobile Advertising

Beware! The Age of Mobile Phone Advertising Is Upon Us
There are many different types of mobile phone advertising that are being explored by marketers today. Here are some of the ones that are already hitting the market or are likely to become a reality of our lives very soon. ...

Mobile Wednesdays
The number of data users who recalled seeing mobile advertising between the second and fourth quarters of 2007 increased 38% (from 42 to 58 million subscribers); Asian-Americans and African-Americans are more likely to recall mobile ...

Orange UK Reveals Research on Mobile Media Consumption & Advertising
Mobile advertising to hit $11 billion; Leading mobile operators work together to measure mobile advertising; Mobile ad spending to reach $14.4B by 2011; Another Mobile Advertising company: GoldSpot Media; Nielsen Mobile: 58 million US ...

Mobile Advertising Spending to Surpass $6.5 billion in 2012
US mobile ad spending is projected to reach nearly $1.7 billion in 2008, up some 89% from $878 million in 2007, and will surpass $6.5 billion in 2012, according to a new eMarketer report, “Mobile Advertising: After the Growing Pains. ...

What’s Holding Up Mobile Advertising?
”2007 was not ‘the year of mobile marketing’ that it was advertised to be,” says John du Pre Gauntt, eMarketer Senior Analyst and author of the new report, Mobile Advertising: After the Growing Pains. “And 2008 won’t be either.” ...

Pete Distler joins Smarter Agent as President of the Smarter Agent ...
Mr. Distler created the first carrier advertising while working at Sprint, and introduced many brands and agencies to the new emerging world of mobile advertising. “In looking at the mobile advertising landscape, Smarter Agent offers ...

28 Million Mobile Subscribers Responded to At Least One Mobile Ad
Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days say they responded to a mobile ad.The bi-annual Mobile Advertising Report from Nielsen Mobile, of more than 22000 active mobile data ...

SMS is dominant mobile service beyond voice
New research claims that brand recall for mobile advertising was up 20 percent in the first quarter in the United States. The study also observed that approximately forty-one percent of mobile device users remember seeing mobile ...

Mobile Internet Conference, Berlin -Initial Musings
Antonio Vince Stabyl, CEO of Gofresh, made an excellent point about the sheer lack of mobile advertising inventory as a real barrier to getting ad agencies and their clients to pump more of their advertising dollars through the mobile ...

Pay Per Call – The ‘Other’ PPC
Being new to the SEM industry, I was intrigued to learn Pay Per Click has a sister, Pay Per Call, who is attracting a great deal of attention within the mobile advertising industry. Whether the younger sister proves to be the more ...