American Advertising

The Biz Buzz
In addition, The Bee is suffering from a slump in real estate advertising and the overall softness in the region's economy. The Bee's troubles, along with similar woes at the Miami Herald, are a big reason McClatchy's revenue fell 7.9 ...

links for 2008-02-07
Advertising spending on media outlets that reach African-American consumers totaled almost $2.3 billion from October 2006 to September 2007, according to The Nielsen Company. (tags: article ethnicmarketing internetadvertising Statistics ...

Al Gore Launches $300 Million Campaign on Climate
John Podesta, president of the progressive think tank Center for American Progress, said the fact that independent groups are already advertising on the issue underscores how much more politically relevant climate change is in the 2008 ...

Woody Allen sues American Apparel for $10 million for using ...
Hipster anti-sweatshop clothing firm American Apparel is being sued by Woody Allen for billboards advertising their company that feature a photo of Allen dressed as a rabbi in a scene from the 1977 comedy Annie Hall. ...

Below Media Radar: The Next American Civil War
As the community at large becomes aware of a project, it is promoted in such a blitz of advertising that the average person is inclined to accept it as a 'done deal' in which further discussion is pointless. Or at least that is the hope ...

Effective AIDS Awareness Advertising
Take a look at the Cannes Lion awards for advertising. It is rare that an American or Canadian ad will win a Golden Lion. The campaign in these pictures recorded a high success rate based on response measurement. Interesting. ...

American History X
Such is the case at Skidmore College, as an apparent proponent of this new left thought ludicrously etched a swastika on a jumbo-sized poster advertising former Attorney General and noted Neocon John Ashcroft’s speech on campus this ...

Al Gore to start advertising blitz on global warming
... was to replicate the marketing success of enduring public service ad campaigns like the frying egg depicted as “your brain on drugs” and the 1971 advertisement featuring a tearful American Indian considering a polluted landscape. ...

Let's get Real
By keeping it real with less hype, the African American Women in the Proctor and Gamble focus groups, responded more favorably than they did to general advertising, because they felt like the company connected with them and their ...

Value Menus: Bad Health and Bad Business
On Saturday I moderated a panel on Food and Diet Advertising at the annual meeting of the American Academy of Advertising in San Mateo, Calif. Five excellent papers were presented, and the picture is grim. ...