Advertising Research

2008 Advertising Research Foundation (ARF) Convention on April ...
As far as research organizations/conferences go, from my post a couple days ago, you know that I’m not a particularly big fan of the ARF (in terms of good ROI). I also think it’s tacky to have speakers that pay to speak (if speakers ...

links for 2008-02-07
Event marketing actually works, according to a report by the Advertising Research Foundation. Harris Interactive polled 5000 consumers online after they attended brand-sponsored events such as sports championships, walkathons and theme ...

Art Imitates Life
You cannot reach them in traditional media, Digitas chief executive David Kenny told the audience gathered at the Advertising Research Foundation's annual meeting. The hand drawn Sparks.com site was designed with those customers in ...

Kenny: Agencies Can Discover Affirmations Via Social Media
That was Digitas Chairman and CEO David Kenny's central message to brand marketers and advertising agencies in a presentation on digital advertising at the Advertising Research Foundation's Re:think 2008 conference in New York on ...

Taxation - 5
Corporate Image Study Advertising research Advertising research Multiple Choice Multiple Answer Question Ethical issues to be observed while writing a report are :- Correct Answer No deliberate misinterpretations , Marketing problems ...

My research is about the invisible ties of mobile communications ...
Through my research it would be important to consider not just the medium or what is been communicated but who is actually saying it, in this case which brand and how. Another point about mobile advertising is that the mobile user acts ...

Mobile Wednesdays
MediaPost sent out a research brief this morning (I usually ignore them) and had some interesting information:. The number of data users who recalled seeing mobile advertising between the second and fourth quarters of 2007 increased 38% ...

Roadside Advertising Hits Driver Reaction Times, British ...
So say Oliver Clark and Simon Davies of the University of Hull who will present their research into the effects of advertising on driver reaction times at the British Psychological Society’s Annual Conference in Dublin today, ...

Study: Why E-Mails Are Often Misunderstood
New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

10 Critical Things To Do Before You Spend A Dime In Advertising
Research Lets tell it once again ResearchGrrrrrrrr. The intelligence research can get plenty of eBusiness proprietors wince. Wherefore? Because it sounds like such hard work. Lets canvass the news itself. Search means to go appearing ...