Advertising Industry

Let the Fighting End
Did you know that the advertising industry comprises 2.5% of the economy – an amount that has directly and indirectly influenced $5.1 trillion of economic activity? That activity generates about 15 million jobs or about 21% of all the ...

In-Game Advertising: To Boldly Go Where No Ad Has Gone Before
For the advertising industry, this new opportunity implies new creative options, huge commercial potential and new types of advertising agencies dedicated to the professional delivery of advergaming to its much sought-after audience.

The Sponsored Link: Changing Perceptions of Online Advertising
The traditionally held concepts of brand identity and recognition in the advertising industry are being shaken to their foundations as the World Wide Web continually repositions and reinvents itself. Right. So we’ve got subliminally ...

Getting Hooked In The Advertising Industry: Learn From Yanik Silver
The world of advertising seems to be a magnet. It attracts those who dream to be in the advertising industry filled with high compensation, a fun and lax environment, and being acquainted with known personalities. ...

AdMob Hits Milestone for Mobile Advertising Industry, Serving Its ...
At the onset of the 2008 Spring CTIA-Wireless Tradeshow, AdMob announced today that they have served their 20 billionth advertisement, making it the first mobile advertising company to hit this milestone worldwide. ...

Jay Leno makes fun of Yellow Pages
My guess is that people who sell advertising for Yellow Pages can see the declines in the effectiveness of advertising in phone books agree with Mr. Clark and are quickly running to another industry where they might be able to make more ...

Pay Per Call – The ‘Other’ PPC
Being new to the SEM industry, I was intrigued to learn Pay Per Click has a sister, Pay Per Call, who is attracting a great deal of attention within the mobile advertising industry. Whether the younger sister proves to be the more ...

The Rising Blizzard Of Meaningless Information!
The advertising industry is trying to solve the problem by doing more of the same. That is, by creating more advertisements. What that absurdly cliched statement “cutting through the clutter” has really yielded is an industry that ...

Internet retail growing fast but still tiny
The good news in these facts is for the online advertising industry. The ad dollars need to be spent where people are buying - espescially so for transaction oriented below-the-line spend. Much of that will be on a CPA model. ...

goodbye geek boy, hello geek girl
And is it any wonder the broad church of the advertising industry struggles to have senior females when repulsive opinions like the one in the image below are held. Very wrong. Full article here. times article - suckle ...