Advertising Com

Study: Why E-Mails Are Often Misunderstood
New release: Brand New China, in which MIT's Jing Wang combines marketing research with cultural analysis to offer a detailed picture of transnational advertising and marketing in China.(click to read more)

Eye-catching advertising
A series on sex and marriage is catching people's attention at a church in North Charleston.

Advertising Rates Reduced
Hi kids, just a quick update today regarding our new advertising rates. Since the advertising market is in an everflux (supply and demand change from time to time etc), we have decided to reduce our blogs advertising rates for a period ...

In-Game Advertising: To Boldly Go Where No Ad Has Gone Before
Advertising and gaming industry alike focus now on what is called in-game advertising (or advergaming), already hailed as the most important new medium for 21st century advertising. In-game advertising provides the opportunity for brand ...

Targeted Advertising the Key to Video on Demand
Although video-on-demand has enjoyed only limited consumer success since its introduction around the turn of this century, improving techniques for the insertion of targeted advertising, combined with a viewer population more accustomed ...

Ex-Burnett Execs score big in Hollywood. “Truth in Advertising” to ...
Anyway, after writing a number of episodes for this top drama they aimed their quills at the Advertising business and their previous employer, Leo Burnett. The result: an hour long drama called “Truth in Advertising. ...

Orange UK Reveals Research on Mobile Media Consumption & Advertising
Mobile advertising to hit $11 billion; Leading mobile operators work together to measure mobile advertising; Mobile ad spending to reach $14.4B by 2011; Another Mobile Advertising company: GoldSpot Media; Nielsen Mobile: 58 million US ...

The Sponsored Link: Changing Perceptions of Online Advertising
Like many people, I associated search-engine advertising with a variety of other negatives – spam, pop-ups, spyware, viruses etc. What’s more, I considered myself sophisticated enough to avoid all the traps set to ensnare the casual web ...

Malvertizements: web sites versus advertising networks and who we ...
It seems to me that if anyone's getting free passes, it's not the web site on which you see the advert, but the advertising agency which approves the campaigns hosted on that site. ... I think that the group that should be scanning the ...

SIRE: The Good Cops of Advertising
One may as well begin with a bad joke: An architect, a professor of chemistry, and a guy who works in advertising are walking their dogs, and they have a discussion about who’s got the best job. But they can’t come to a solution, ...