Advertising Campaigns

Marchex’s VoiceStar in Major Deal with Cobalt
For Cobalt, Marchex has generated tens of thousands of custom, trackable phone numbers for Cobalt’s auto dealerships to use in their offline and online advertising campaigns. Whenever consumers use one of the phone numbers, ...

Climate Change - how is it affecting people?
And for a light-hearted analysis of the ways in which our lives could change as a result of global warming, have a look at the advertising campaign 'Global Warming Ready' from Diesel. The campaign includes newspaper, magazine and ...

Left-Wing Catfight: Vegan Strippers vs. Feminists
And many vegans who want to publicize cruelty within the fur industry are nonetheless dismayed by the new Ink, Not Mink advertising campaign from peta2, the youth arm of People for the Ethical Treatment of Animals. ...

National Health Partners Announces Agreements with Several Large ...
“We are beginning to implement marketing and advertising campaigns directed at each of these chambers’ respective members,” continued Mr. Daniels. “We are doing this with the assistance of each chamber on a co-branding basis. ...

Al Gore Launches $300 Million Campaign on Climate
Myron Ebell, who directs energy and global warming policy for CEI, said the fact that Gore feels compelled to run such an elaborate ad campaign highlights the extent to which his conservation message has failed to resonate with the ...

WaMu's WTF Advertising
Let's spend millions of dollars on TV, in-store, direct, print, out-of-home, radio, and Web site communications on a large-scale advertising and branding campaign associated with a word without any defined meaning to our audience (other ...

Al Gore launches $300 ad global campaign
GREAT GREENWASH: While spending $100 million per year is remarkable for an issue-based public advocacy campaign, it is dwarfed by the $700 billion market in annual corporate advertising and public relations spending. ...

In-Game Advertising: To Boldly Go Where No Ad Has Gone Before
Advertisers are now able to collect valuable data regarding the time spent by players when looking at certain ads and their viewing angle, all this having a considerable impact over advertising campaigns and even game design. ...

Al Gore to start advertising blitz on global warming
In a presentation on the campaign last week, Cathy Zoi, who heads the alliance and was formerly a Clinton administration environmental aide, said the goal was to replicate the marketing success of enduring public service ad campaigns ...

Subculture In the Capitalism: Absolut Metropolis Ad Campaign
Absolut Vodka incorporates the subculture of gothic into its advertising campaign when the subculture undergoes commodification before marketed back as a profit making machine. The “eleven aliens - cyberclub kids, hillbilly, ...