Advertising Age

Ad Age Agrees: 2008 Not the Year of Mobile
Yesterday, Alice Z. Cuneo of Advertising Age agreed, and offered five reasons why 2008 isn’t mobile’s year. Her reasons:. Lack of reach; Poor measurement; Complexity; Isolation/lack of integration of mobile; No “hallelujah moment” (a ...

Beware! The Age of Mobile Phone Advertising Is Upon Us
Advertising is what drives almost every industry. As consumers, we’ve gotten used to seeing ads during the course of our daily activities. We see commercials on television (even if we’re watching TV online). We hear ads on the radio. ...

TV advertising rates on the decline
According to a recently published Advertising Age article, advertising rates for prime-time spots are on the decline. Here are a few interesting statistics from that article:. ABC: 9% to 12% decline; CBS: 9% to 12% decline ...

Ad Prices Tumble at TV Networks
... TV show during the first three months of this year cost $125634, down 12 percent from the same period a year ago, according to New York media shop TargetCast and reported in today’s (Tuesday) online edition of Advertising Age. ...

Value Menus: Bad Health and Bad Business
All of which is a long introduction to explain the joy I had today when I opened the Advertising Age that came in the mail to see the headline Value Menus Cost Operators Dearly: Burger King franchisee in New York shutters stores, ...

Online Stock Market for Offline Media Launches - Advertising Age ...
Online Stock Market for Offline Media Launches - Advertising Age - MediaWorks: UK's MediaEquals to Trade US Print, Outdoor and Radio Inventory By Megan McIlroy Published: April 02, 2008 NEW YORK (AdAge.com) -- Touted as an online stock ...

Kanye West Launching Travel Website - Advertising Age - Madison ...
Kanye West Launching Travel Website - Advertising Age - Madison Vine: News: DETROIT (AdAge.com) -- You know Kayne West the hip-hop artist. Now meet Kayne West the online travel resource. The Grammy-award-winning performer is extending ...

Ad Age Agrees: 2008 Not the Year of Mobile
Last week, we talked about predictions for the future of mobile Internet and concluded that this isn’t the year mobile will take off . We’re not the only ones. Yesterday, Alice Z. Cuneo of Advertising Age agreed, and offered five ...

Ad Age Agrees: 2008 Not the Year of Mobile
Yesterday, Alice Z. Cuneo of Advertising Age agreed, and offered five reasons why 2008 isn’t mobile’s year. Her reasons: Lack of reach Poor measurement Complexity Isolation/lack [...]

Kanye West Launches Travel Website
The site is hyper-linked to Mr. West’s fan site, kanyeuniversecity.com, and future phases call for travel packages with tickets to his concerts and concert merchandise. [Advertising Age]. Share This.