Marketing News

Former GM and Magna executive considers startup
Mark Hogan, the former General Motors executive and Magna International president, soon could emerge as the head of a startup automotive venture.

Media & Marketing: News Corp. Targets German TV
News Corp. plans to increase the stake it has recently built in leading German pay-TV group Premiere AG, as part of a strategy to expand its presence in Europe's biggest TV market, according to a person familiar with the situation. ...

iCrossing delivers connected digital campaign to launch ...
BRIGHTON, England - April 15th, 2008-iCrossing, a global digital marketing company, today launches...

Marketing Daily: Bennigan's Bows Campaign Touting 'Cash Crunch ...
[Restaurants] Susan Karlen, director of marketing, tells Marketing Daily that she expects that other quick serve and fast casual restaurants will follow suit. They have to, she says. They might not be as dynamic or aggressive as ...

Marketing Daily: Most Online Rx Drug Searches Are For Depression Meds
[Pharma] The brands on the comScore's list are also the subjects of high-profile marketing campaigns. Chantix, for instance, received a healthy advertising push in December and January targeting the key New Years Resolution market, ...

Marketing Daily: Clear Channel, Dacor Deal Puts Brand In Sporting ...
[Sports] Dacor will provide appliances for 580 condominiums to be built there; the company will have marketing opportunities at Westgate around events like New Year's Eve, and such sports events as NCAA games, professional football, ...

Lexus Roots
Lexus is strengthening its grass-roots marketing to deepen its roots with existing customers. (more)

Coke India
Coca-Cola makes big plans for Indian market to keep up with rival PepsiCo. (more)

How to Choose a Web Design Firm
Do they have other skills available to suit any future needs that you may have such as search engine marketing or print design? Can they accommodate future development for your website such as a backend? Portfolio. ...

Marketing Daily: 1/3 Of Moms Buy Baby Products Online; 2/3 ...
[Research] Prospectiv's Jere Doyle says the results basically confirm that mothers of young children, while still far more inclined to use search, are also receptive to targeted, opt-in e-newsletters-making these important for ...