Advertising Research

PlanetOut Offloads LGBT Print Media
Global GLBT marketing, gay public relations strategy, GLBT PR, LGBT issues training, gay advertising, LGBT market, lesbian and gay market research leaders, gay marketing. Gay Market News is Gay Marketing 101 - Out Now Gay Marketing, ...

Research Using Twitter Clouds
We were just admiring Beeker's Twitter Cloud when we realized that such an application could be used for research. The clouds highlight common keywords that people use in the Twitter feed. So... if you followed people who were your ...

Online Jobseeking: Tipping Point in the UK
UK Online Ad Revenues Predicted to Overtake TV in 2009 according to the World Advertising Research Center – with recruitment at the forefront. Classified web advertising saw a 54% year-on-year leap to £585.3m in 2007, recruitment firms ...

Vice President, National Advertising Sales / CBS Television ...
Experience working with multiple sales teams and developing unique advertising sales programs - Strategic sales planning experience - Experience understanding and analyzing online and television research, and can integrate syndicated ...

Last one out….
He writes: “Ad spending online will pass print and television next year, says the Internet Advertising Bureau, the World Advertising Research Centre and PriceWaterhouseCoopers.” Of course, not all the news from the news industry is bad ...

Annual Mobile adspend to Pass $1 Billion in 2008, with Mobile TV ...
Mobile streamed and broadcast TV services will become the most lucrative delivery channels for mobile advertising by 2010, according to a new report by Juniper Research. The report says that total annual adspend on the mobile will ...

Webkinz: All About Greed
Outside Advertising through out the Webkinz World Now, there are many problems with placing outside advertising on a site that almost exclusively targets young kids. But in focusing on the greed of Ganz, such advertising, as exploitive ...

The UK online (recruitment) advertising market value 2007 is out
Tim Elkington, over at Enhance Media, posted the results of the IAB/ PwC online advertising spend research 2007. According to this, the British recruitment classified market is worth 287 million GBP (356 million Euros) and has grown 33 ...

Mobile TV To Be Biggest Ad Revenue Generator By 2010: Report
There are already cases whereby mobile TV is doing very well in advertising. Last year 3 Italia was ... making something like 10 percent of its revenue from advertising, Windsor Holden, principal analyst at Juniper Research, ...

New Research Study Confirms Effectiveness of Targeted TV Ads
A new 16-month research study by Comcast and Starcom Media Vest found that TV viewers who are shown advertising tailored to their interests and needs (study targeted households identified by Experian data as pet owners) are 30% less ...