Mobile Marketing

HipCricket Brings Mobile Marketing to Hispanic Audiences
The first ever “comprehensive Hispanic mobile marketing network” has been introduced by HipCricket, a mobile marketing software and services company that specializes in producing interactive mobile marketing campaigns that generate new ...

Mobile Marketing Forum London 2008 and GSM BAFTA with Telecom TV ...
So, I have been quiet today as I am preparing to fly to London for the Mobile Marketing Forum conference at the London Hilton Metropole. There is a really hot agenda and I will do my best to blog and video some of the highlights. ...

MyClick Teams with Pepsi for “Innovative Mobile Marketing”
It was recently announced that Pepsi is officially partnering with MyClick, a global pioneer of image recognition mobile marketing technology, to target Generation Wow consumers primarily in the 12-24 year old range. ...

The Changing Face of iPhone Websites
It’sa forward-thinking plan that currently clashes with the conventional wisdom that the iPhone is mobile marketing territory for the “big boys only.” Nonethless, learning, planning and building for the “unavoidable future of mobile ...

Mobile gambling
Limitations according to Jacobi are the mobile search marketing, which is still premature; the fact that gambling companies are only allowed to send consumers a limited amiunt of sms messages; and the fact that phone companies keep the ...

Exclusive mobile use decreases
Last year, about 26% of Belgian households have called exclusively with the mobile phone. The year before that was still 28%. It’s the first time in 5 years that the exclusive mobile phone use has decreased. Possible reason for this ...

Online advertisers look to mobile and listen
Three important events this week illustrate how mobile marketing is finally being taken seriously by the online advertising industry. First is ad:tech in San Francisco where America’s top interactive marketing executives gather to ...

Guerilla Marketing: Breathing, Networking, Marketing
Breathing, Networking, Marketing… all describe mandatory activities ensuring our survival as individuals and the survival of our business; networking and marketing are like our left and right lungs… it’sa fact, if we don’t breathe we ...

Can Mobile Phones Eradicate Poverty?
by: John Caddell. This past winter I had the opportunity to spend a night working at a local homeless shelter. It was an unforgettable night for many reasons, including the memory of huddling around a radio with four other guys after ...

600.000 mobile surfers in Belgium
It won’t come as a surprise that both Proximus and Mobistar are now eyeing the advertising market with specific mobile marketing formulas. 600.000 mobile surfers in Belgium. Recent studies by InSites have shown that the mobile internet ...