Marketing Magazine

Guerilla Marketing: Breathing, Networking, Marketing
Breathing, Networking, Marketing… all describe mandatory activities ensuring our survival as individuals and the survival of our business; networking and marketing are like our left and right lungs… it’sa fact, if we don’t breathe we ...

Twelve Tips When Choosing a Search Marketing Consultant or Agency
Most businesses currently running SEM campaigns could vastly improve their performance with outside help. I can say this with confidence for two reasons: first, having worked with dozens of companies over the last eight years (most of ...

Eye Magazine Gets a New Publisher
The old publisher decided that the magazine’s niche-market readers would be better served by a smaller, design-oriented company. That’s why Walters started Eye Magazine Ltd with Eye’s art director Simon Esterson and Hannah Tyson. ...

Effective marketing to small businesses
Marketers reaching out to small businesses should be ready to provide sophisticated problem solving, attention when it’s requested and rapid response, as Oce of North America did in a recent smart campaign, according to Jeff Baker, ...

Highlights Magazine Launches Podcast
Highlights for Children, one of the most recognizable children’s brands, is launching a free podcast of its popular monthly fiction story series “Ask Arizona.” The podcast, which is available through iTunes and at HighlightsKids.com ...

Marketing Manager-T+L Golf Players Club | American Express Publishing
Minimum of 3-4 years marketing experience, 1-2 years consumer marketing experience. Direct Mail, project management and product development skills. Team player. Ability to juggle several tasks at once.

Author Chat With Gary Keller
Just enhance your referral marketing with some targeted messages: it’sa great time for first-time home buyers to get into the market, you love working with first-time buyers and do they know anyone who might be thinking of homeownership ...

Marketing: Online Versus Offline? Part 1
You will hear about the success other Business Onwers had while advertising in this magazine, the online marketing this magazine will do for you, the included design services for your add, the additional leads you’ll be able to receive ...

CIRCUS ADVERTISING
An article in the current issue of Marketing Magazine makes this analysis on the new ad:. “Ford dives head-first into another weak strategy by suggesting cars are actually powered by people. Any competing car brand could easily match ...

Monday Morning DigitalNext Tidbits
Ian Schafer penned a piece in the AdAge Magazine today about how social-network sites should get a relationship point person. His thesis for the article is that since social networks are all about conversations and relationships, ...