Marketing Association

DMA Asks: 'ru Connected?'
Newly positioned as The Global Event for Integrated Marketing, DMA08 will be the place where professionals from the full spectrum of the international direct marketing community will connect with the people, companies, ideas, trends, ...

Trends in Wireless Phones and Usage - 2006-2011
The wireless business has been driven by technological advances in phones so far. In 2001, no wireless phones incorporated digital cameras or camcorder, could receive email, play music or video, or surf the Internet. ...

Hudson Valley DMA Round Table Event Honors the Memory of Laura L ...
Direct marketers met for a session at the 3rd annual HVDMA Round Table event at Fairview Country Club in Greenwich, CT on April 9th.

Yellow Book Network, MLB.com Lead Top-Gaining Web Properties ...
comScore, Inc., a leader in measuring the digital world, released its monthly analysis of US consumer activity at the top online properties for March 2008 based on data from the comScore Media Metrix service. March saw traffic increase ...

Consumers Recall Green Ad, According to Burst Media Survey
Consumer recall of advertising with green messaging is very high, with more than a third (37.1%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33.1%), according to a new ...

Mobile Browser Market Will Grow to 1.5 Billion Units in 2013, Says ...
While a large number of phones today still use browsers with very limited Web browsing capabilities, many smartphones are incorporating browsers that support the latest capabilities such as AJAX and RSS, as well as websites optimized ...

CEO Confidence Declines Again, The Conference Board Reports
The Conference Board's Measure of CEO Confidence, which had posted a sharp decline in the final quarter of 2007, fell again in the first quarter of 2008 and is now at 38 (a reading of more than 50 points reflects more positive than ...

Tough Economy, Cooler Weather Blamed for March Retail Decline ...
While consumers continue to battle high gas, energy and food prices, retailers reported a dip in March retail sales. According to the National Retail Federation, retail industry sales for March (which exclude automobiles, gas stations, ...

NEW JOB: Sr. Interactive Project Manager, The Lacek Group
The Lacek Group, a specialty agency of OgilvyOne Worldwide, casual, fun full-service loyalty marketing agency in downtown Minneapolis dedicated to helping companies establish and grow relationships with their best customers. ...

NEW JOB: Sales Advisor, alwaysBEthere, Inc.
Sales team selling cellular wireless force inside inbound outward outbound outer technology technical associate internal external phone mobile management marketing independent dependent micro macro manage large ...