E Marketing

New (and free!) landing page resource
Copyblogger has compiled all of their information on landing pages from the past year into one place and are sharing it with the world, for free. The entries start with “What is a landing page?” and go all the way through to measuring ...

E-Marketing/ Web Strategist | Teleflex Medical
Qualified candidates will have 3-5 years experience in a marketing environment. Excellent communication skills, strong organizational skills and computer knowledge of the web including coding, design.

Buying up Alternative Domain Names
Last week I wrote a post about how poor product categorization can frustrate shoppers and search engines alike. Strictly from a user standpoint, improperly thinking out how each product should be categorized can cause many products from ...

links for 2008-04-14
One Giant Step for E-mail Marketing - ClickZ. Continental understands that its customers leverage different devices to enable a digital lifestyle, and e-mail is much more than copy sent to an inbox. It's an electronic message you ...

Content Marketing Goals: 3 E's to Pay Attention To
Example: this post is about the 3 E's in content marketing. When you educate, entertain and engage readers with your content, you are gaining their trust, building your credibility and paving the way for them to become loyal customers. ...

Interview with E-consultancy
E-consultancy: Some people argue that a downturn or recession could be a good thing for the digital marketing industry because of the strong ROI and ability to measure performance. Do you agree with this? ...

Google wants to index your invisible content
Last year Google was warning webmasters that search results were not welcome in their index. Last week it started generating its own search results from websites by filling in html forms. What's going on?

A social media marketing campaign deconstructed
It was painful to watch, but Shel Israel, host of the Global Neighbourhoods “show,” recently dedicated an episode to a social media marketing campaign SeaWorld San Antonio engaged in last year as part of its launch of a new ride, ...

AdWords trademark policy: agencies' reaction
Google's recent decision to change its AdWords policy in the UK and allow advertisers to bid for trademarked keywords has ruffled more than a few feathers among marketers. We asked three search agencies to comment on the new rules, ...

Maslow And EMail Marketing
Today you have your children’s schools sending out newsletters, your churches, not-for-profits, and companies are on the verge of numbing their workforce with too many e-newsletters. Safety and security: This is tied to the need to ...