Print Advertising

Duke University offers vintage print ad library
I’ve always been fascinated by print ads of days gone by. Besides their cultural value, they provide a unique insight into advertising tactics. Duke University’s Ad*Access Project has collected and scanned more than 7000 ads printed in ...

Drive Traffic To Your Site
Whether you send out brochures, postcards, newsletters, or magazines, the most important part of direct advertising is to be consistent. The old rule of thumb use to be; it would take someone six times to see your print advertising in ...

Print industry gets the collywobbles over downturn in newspapers
Still, many publishers are increasingly focusing their efforts on building up online advertising revenues, which are growing rapidly even as print advertising declines. Full story from AP via Yahoo.

The Dog Days of Dieting
NEW YORK (AdAge.com) -- Pfizer Animal Health Group has begun advertising Slentrol, a weight-loss drug for dogs. But the question is: Since dogs don't feed themselves, are weight-loss pills really necessary?

Survey Takes Pressure off Sponsors
... Games and don't think the sponsors of the games ought to be boycotted -- but nearly half of those queried in a recent survey of 500 Americans commissioned by Advertising Age said they expected those sponsors to pay a price anyhow.

Half-baked goodness?
One of the print ads is a bit more specific. “As of April 22nd, one of our plants is using solar energy to help make SunChips snacks.” Ah, so one plant is using solar energy. Out of how many plants? The website offers this additional ...

'Healthful' Claims Overwhelm Shoppers
CHICAGO (AdAge.com) -- Grocery-product marketers and retailers are flagging foods with rankings, nutrition pyramids and package labels such as Sensible Solutions or Smart Spot to lead them through the thicket of products presenting ...

Marketer Bets Big on US's Growing Canine Obsession
CHICAGO (AdAge.com) -- As more American dogs are being treated like members of the family, one entrepreneurial company is trying to persuade owners to feed them that way -- with meals straight from the refrigerator.

When It Comes to Media, Content Trumps Ownership
When it comes to buying media, marketers have no choice but to make their decisions based on the content of the media's character, not on the color of the media owner's skin.

OMFG! 72andSunny Delivers Campaign for Gossip Girl on The CW
Media for the campaign includes electronic and traditional outdoor billboards in Los Angeles and New York, as well as print advertising in Entertainment Weekly, Star, People, Us, In Touch, Life & Style, Soap Opera Digest. ...