Online Advertising

AOL Signs Online Advertising Deal with Verizon
Yahoo, MSN, and AOL are vying against Google for a bigger portion of the online advertising market. Time Warner is attempting to win Yahoo to combine with AOL rather than have Yahoo combine with Microsoft. ...

Online advertising? Singapore is still travelling the GREEN miles.
Singapore advertisers are gradually picking up online advertising, but at an amazingly slow pace. Do not be shocked, that Singapore’s marketing/advertising/PR firms and online advertising agencies may find themselves having to shoulder ...

Microsoft Proposes Tiered Privacy in Online Advertising
Microsoft has proposed a tiered approach to protecting the privacy of people targeted by online advertising.

Online Advertising Terms
Glossary of Essential Online Advertising Terms.

Microsoft, Yahoo and its Impact on Online Advertising
The impact on online advertising by the proposed takeover of Yahoo! by Microsoft is discussed in this Wall Street Journal article, republished by The Australian. The takeover, if it happens, has advertising executives contemplating a ...

Internet all set to overtake TV as UK’s top advertising medium
The report mentions that Britain is one of the most developed online-advertising markets in the world. It also discusses several reasons behind online-ad growth (almost 38 per cent last year). The reasons sighted are: ...

New Study: The Proof Is In The Context, Not The Pudding
When it comes to the effectiveness of online advertising, most people just think that if an ad for a product or service runs on a page of content directly related to that ad, it will be noticed, read and/or acted upon more than the same ...

FTC Urged to Adopt Microsoft's Privacy Standards
The opinions on the FTC's proposed self-regulatory principles to govern online advertising vary widely, with Microsoft taking bold steps to suggest an approach it deems comprehensive. On Friday, Microsoft proposed a five-tiered ...

AOL To Manage Verizon’s Online and Mobile Web Ad Inventory
AOL AOL is announcing that their Platform-A advertising group will manage the mobile and online advertising for Verizon today. Platform-A will manage all of Verizon's online advertising and most of the mobile advertising as well. ...

2009 the Year of Online Brand Marketing
A recent study by PricewaterhouseCoorpers and the World Advertising Research Centre (WARC) show the UK spent €3500 in online advertising during 2007. Online advertising grew 38% during 2007, taking a market share of 15.3% of all UK ad ...