Mobile Advertising

Mobile Advertising Still Annoying, Text The Best Format: Report
Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. Of those surveyed, 65 percent said they were annoyed when an ad appeared while a ...

AOL Lands Verizon for Exclusive Ad Partnership
While the financial details of the deal were not disclosed, this is an exclusive deal for Verizon’s web properties, and a majority deal for Verizon’s mobile advertising business, in terms of guaranteed placement for ads within the ...

Texting Is "The Best Format" For Mobile Advertising
Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. But there is a silver lining:. Anyway, Forrester claims that SMS is the most ...

AOL to manage Verizon’s online and mobile web ad inventory
Verizon will continue to use Platform-A’s mobile ad serving platform, Third Screen Media, to manage the sale of its mobile web advertising. Third Screen Media’s advanced mobile advertising options include geographic, demographic, ...

Verizon Chooses AOL’s Platform-A for Online, Mobile We Advertising
Verizon has chosen AOL’s Platform-A for its online and mobile advertising inventory. Platform-A will account for all of Verizon’s online inventory and a majority of their mobile web ad inventory. Additionally, Platform-A has exclusive ...

Roundup: Layoffs at Sitoa, GrandCentral gets knocked offline, and more
AdMob’s March mobile metrics data — The mobile advertising company says it served over 2.85 billion ad requests last month. Clearly, the mobile advertising market is healthy. Nokia lost some of the mobile marketing share while companies ...

Smaato Appoints New CTO
Marc will be the driving force for the further development of the mobile advertising platform SOMA and building new mobile ad services. Smaato is looking to expand its European based R&D team significantly in the next months. ...

AOL To Manage Verizon’s Online and Mobile Web Ad Inventory
AOL AOL is announcing that their Platform-A advertising group will manage the mobile and online advertising for Verizon today. Platform-A will manage all of Verizon's online advertising and most of the mobile advertising as well. ...

AOL Signs Online Advertising Deal with Verizon
The deal includes managing Verizon’s display and mobile advertising network. The two companies are involved in a recent lawsuit. On Monday, Verizon sued Time Warner Cable (which owns AOL) over false advertising for their FiOS high-speed ...

Verizon Hands Online, Mobile Ad Inventory Over To AOL's Platform-A ...
Verizon (NYSE: VZ) has tapped AOL's (NYSE: TWX) Platform-A digital ad agency network to sell its online and mobile advertising inventory with an extensive agreement including ad serving, targeting, and inventory management capabilities ...