Best Advertising

Mobile Advertising Still Annoying, Text The Best Format: Report
Most forms of mobile advertising are still annoying to a sufficient number of people to engender caution, according to a report by analyst group Forrester. Of those surveyed, 65 percent said they were annoyed when an ad appeared while a ...

Liquid Advertising receives IAC Awards
2008 - Tabula Rasa Expandable - Outstanding Rich Media Online Ad. 2008 - Dungeon Runners Interactive Ad - Best Advertising Rich Media Online Ad. 2008 - Geometry Wars: Galaxies - Best Entertainment Online Ad.

New Ad Formats: Best Thing To Happen To Pre-Roll
This group usually counters that overlays - be it text, graphic or mouse-over - are the best way to leverage online video. They’re non-intrusive, targetable to content, and scalable, and performance-based models are emerging. ...

Creativity Weekly Top 5: April 14
Welcome to the Creativity Top 5, a weekly video series on AdAge.com recapping the best and brightest work featured at Creativity-Online.com. This week: Ogilvy & Mather, Toronto, and Maxwell House take their TV budget and brew up some ...

CIRCUS ADVERTISING
Ford seems to forget the best automotive advertising strategy is the car itself. This doesn’t have to mean expensive or exotic-but functional, dependable, aspirational. And with Ford finally making some strides in car design (ie Edge, ...

Encouraging Behavioral Advertising Transparency, Accountability ...
Behavioral Advertising presents both opportunities for creativity and innovation and challenges to consumer privacy. We applaud the Commission Staff’s efforts to generate dialogue on best practices in this area. ...

Video Insider: New Ad Formats: Best Thing To Happen To Pre-Roll
... round of articles are proclaiming the format's imminent death. Concurrent with this trend has been the introduction of the new pre-roll --overlays -- that many (VCs included) are betting will be the future of online video advertising.

GM’s Ad Agency: Escalade = Fuel Economy
And now we have an ad for the Cadillac Escalade that declares that it offers The best highway fuel economy in its class. Do they know who potential buyers of Escalades are? Apparently an ad man was envisioning a fiscally-conscious, ...

Is the Future of Real Estate in Google’s Algorithm?
This means the “Google cloud” regenerates as it grows, almost like a living organism. Could Google become the best advertising vehicle of all time to find and to market a house for sale thereby replacing real estate agents?

Will Real Estate Go to the Dogs? or The Case for a Metasearch Engine
So, we had an idea to bring together the Web’s best search engines in one place and deliver the most comprehensive and relevant results, and metasearch was born. The solution is an efficient, single-search-box engine that makes things ...