Advertising Trends

Greenwashing - Capitalizing Off of Green Living Trends?
The Ottawa Sun has an interesting tidbit on “Greenwashing”, or “the false or misleading practice of advertising green but operating dirt.” It isn’t surprising that this has become an issue - companies making claims of sustainable, ...

Profitable home business
Topics often include advertising, e-commerce development, computer applications, time management, email marketing, etc. 2. Computer consulting. A computer consultant’s job is to help companies and organizations realize the profit ...

Denton: Why I sold them… maybe
“Gawker traffic up, advertising market slowing: these may not be contradictory interpretations, merely trends that are in tension with each other. ie everybody will suffer, but Gawker less than others.” But that’s not the best part. ...

Bill Flitter and Eric Enge Talk About Feeds
That's one of the trends we are seeing right now, where content is being removed from websites, and is subscribed to and consumed in great numbers outside of a particular publisher's website. Eric Enge: Now, there are also a lot of ...

Weekend Link Roundup (April 12-13, 2008)
These trends join others that PEJ has identified over the last five years: Journalism is not disappearing, it is changing; consumers trust and rely on journalists less while expecting more of them; many traditional news outlets are ...

"The Future of Advertising" Antti Öhrling Co Founder of Blyk
APA's conference at BAFTA drew 170 APA and IPA members eager to learn about the latest advertising trends. The speakers came from different perspectives and their presentations enabled the delegates to contemplate the latest thinking in ...

Revolutionizing Job Advertising
Vitruva, Inc., a second generation career Web site, recently announced the launch of the first and only career website that offers a performance-based business model in which employers pay only when they receive the best-qualified ...

Seriously ill? Need costly drugs? Go broke or die
[P]harmaceutical companies spent $30.3 billion on research and development and $19.1 billion on all promotional activities, which includes $2.7 billion on DTC advertising, in 2001. Pharmaceutical companies have increased spending on DTC ...

Decrease race distances
If demand for advertising on a NASCAR broadcast remains the same, the price for an ad spot will increase due to reduced supply. Depending on ratings trends, this could be a positive or negative for all parties involved. ...

Saturday in Paris - Paris, France
... possible prophetic trends, international politics and several social trends among other subjects.  After dinner we decided to go across the street for desert to a place advertising the best crepes in Paris. ...